2007 Network PR AUT University award winners named
Network PR and AUT University are pleased to award this year’s PR Planners top project award to the Breast Cancer
Research Trust (BCRT) Mission:Possible Campaign team.
The award recognises excellence in the practical application of communications theory while also allowing students to
showcase their end-of-year project.
General Manager Network PR Auckland, Jane Dodd, says the BCRT group stood out for its well-executed strategy and
targeted objectives.
“Mission:Possible demonstrated the team’s strong commitment to delivering a great result for their client, the Breast
Cancer Research Trust, something that is paramount to being a good PR consultant.”
The campaign raised over $90K while also increasing the profile of the work of the Trust. The judging panel was
unanimous in its decision.
AUT University’s Head of Communication Studies, Joseph Peart, said the joint Network PR and AUT award gives students the
chance to hone their presentation skills and get a taste of pitch situations.
“Presenting to a panel of five judges in a pitch-style presentation can be daunting for students. It’s a skill they’ll
certainly need in their future careers and it’s valuable to give them this opportunity to practice before they head out
into the real world,”
he said.
The 2007 runners up organised the “Fragile Kiwi” project, on behalf of the New Zealand Kiwi Foundation in Northland. The
team that helped launch the Cityhop environmentally friendly, commuter car hire firm received a commended placing.
The Network PR AUT Award recognises third year and post-graduate students in the Bachelor of Communications degree for
work they do for non-profit clients. All Communications students were invited to submit their project to be eligible for
the award, and three finalists were then invited to present to a judging panel.
Over four months, AUT University students run their own public relations agency, Outside the Square, in which they work
voluntarily, under supervision, for not-for-profit clients. Each year, more than 20 AUT student projects provide event
management and publicity valued between $5,000 and $20,000 per campaign.
ENDS