Shopping for a cause
New Zealand’s well known ‘shopping for a cause’ campaign has its biggest year in 2006.
The fourth annual Westfield Shop for Your School campaign kicks off today, Monday July 17 with its best-ever prize
portfolio – more than $665,000 worth of educational technology and prizes from Apple and Canon.
In the four years of the campaign (including this year) simply by doing their eryday shopping at a Westfield centre,
Kiwis have helped thousands of primary and intermediate students receive more than $2 million of educational resources
and associated prizes.
“We all love a little extra value when we do our shopping,” says Westfield New Zealand National Marketing and
Communications Manager, Linda Trainer. “To be able to assist local schools makes it even more rewarding.”
In 2005 more than 280 schools, nearly 90,000 students and 21,000 shoppers took part across NZ in the Shop For Your
School campaign.
In 2006 the prize pool has been boosted to $665,000 and the programme enhanced to feature two categories – schools with
up to 300 full time students and those with 301 or more.
Other innovations in 2006 include a ‘money can’t buy’ national prize when one lucky school gets to be on TV3 when an
episode of the popular kids’ programme Sticky TV is filmed at their school.
Shoppers don’t miss out either; there are 27 iPod Nanos and nine 30GB iPods up for grabs.
Linda Trainer says anyone in the community can take part.
“Schools, their pupils, teachers, families and the local communities can all be involved in the Shop for Your School
campaign. Schools are passionate about taking part and the opportunity to share in the significant prize pool.
“We all go shopping so why not help out your favourite school while you are at the centre?” she asks, and it’s free to
take part.
Schools, friends and family can register at the Shop for Your School booths at any of the participating nine Westfield
Shopping Centres in Auckland, Hamilton, Wellington, and Christchurch.
Participants can also donate points to a school in another city if that school is registered for the campaign.
Schools and shoppers can see how they’re doing by visiting the Westfield website at www.westfield.com/sfysnz.
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Contacts:
Debra McGhie, National PR Co-ordinator, Westfield New Zealand, Tel: 0-9-978 5050, Mob: 0275 676 630, e-mail:
Debra.McGhie@westfield.co.nz
Bonnie Smail, Pead PR, Tel: +64-9-918 5581, Mob: +64-21-722 276, email: bonnie@peadpr.co.nz
Additional information
2006 Westfield Shop for Your School
Register
Schools must register at their local participating Westfield Shopping Centre or online at www.westfield.com/sfysnz.
Friends and family are encouraged to register for their favourite and convert their receipts into points for that school
Shoppers register online or when they first take receipts to the Shop for Your School booth. They receive a special
Westfield key tag storing their name and the school they support. To speed up processing, the tag is simply scanned when
they go to register (upload) their points at booths in participating centre.
Getting points
Shoppers redeem their receipts for points at the Shop for Your School booth with one point gained for every $1 spent at
participating Westfield centres. Additional points are obtainable by shopping when bonus points promotions are running.
Bonus points days are:
Every Monday, Tuesday or Wednesday, two points for every $1 spent.
July 20 to 23; August 3 to 6; August 17 to 20; August 31 to September 3; September 11 to 17, five points for every $1
spent.
Centre specific bonus points will also be scheduled.
Timeline
The programme runs from Monday July 17 until Sunday September 17, 2006. At the conclusion, prizes are awarded on a
points-per-student basis in each band (category) to make the competition fair and equitable to all schools
participating.
Prizes
Nationally, the prize list includes:
189 Apple iBook computers & software (21 in each of 10 centres)
63 Canon digital video cameras & 90 Canon digital still cameras
72 Canon printers.
Westfield Centres taking part
Auckland: Westfield Glenfield, Shore City, St Lukes, WestCity, Pakuranga & Manukau City (Drop boxes for receipts will be available at Westfield Downtown).
Hamilton: Westfield Chartwell
Wellington: Westfield Queensgate
Christchurch: Westfield Riccarton.
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