FOR IMMEDIATE RELEASE
Unique arts degree opens doors for Whitireia students
An exciting Bachelor of Applied Arts is being offered for the first time at Whitireia in 2006. This unique degree will
set students on course for a successful career in their chosen art and performance fields.
The degree is a mix of four majors - performing arts, visual arts, music or creative writing. Students will collaborate
across majors and work together on exciting multi-media projects.
‘The degree offers the opportunity to experiment with other arts disciplines. A dancer can study design. A designer can
learn about music production. A musician can write poetry and a poet can learn to dance,’ says Anne Philbin, Visual Arts
Well-known artist and jewellery tutor Peter Deckers is pleased the degree has been introduced. He says it provides
students with the opportunity to learn their chosen art form in more depth, developing a solid grounding in knowledge
‘This degree is different from others being offered around the country. The emphasis is on ‘applied arts’ – a practical
degree with just the right balance between the hands-on and theory. The enterprise component will teach students how to
apply their skills in the real world.’
As well as developing industry skills and talent, a new core component will build business skills and knowledge.
Students will learn how to promote their work, generate an income and turn their ideas into enterprise.
‘Learning about creative enterprise will give us survival skills for launching ourselves into the world after graduating
from Whitireia’, says Nirvana Phillips, performing arts student. ‘The quality teaching at Whitireia and the unique
course content will open up opportunities for me in the future’.
Nirvana believes a higher qualification will gain better recognition when she is auditioning for roles in shows. ‘I have
passion and drive for performance and I want to take it as far as I can’.
‘I am excited about the creative entrepreneurship component,’ says visual arts student Lisa Silestean. ‘I come from a
business background and I know this is what it’s all about. I have never embarked on a degree - it is one of my life
goals. Having successfully completed this certificate year I can see that the possibilities are endless now that I’ve
found what I really like doing’.
Benefits for students include the opportunity to build credits and skills at certificate or diploma level. The
supportive atmosphere encourages students and enables them to staircase into the degree.
‘One year has not been enough – the degree will give me more time to fully develop my skills and tastes and learn
techniques,’ says jewellery student Catherine Yeats. The individual tuition is one of the reasons she has decided to
enrol in the degree. She says the tutor, Peter Deckers, ‘really believes in us and is so student-focused - he is an
inspiring tutor and artist’.
Nicole Clark has thoroughly enjoyed her first year studying visual arts. She is also entering the new degree majoring in
jewellery design – a passion she has developed from trying something new this year.
‘I chose Whitireia when I heard so many success stories about people who have studied here - students from Whitireia
really go places’. She jumped at the chance to enter the Bachelor of Applied Arts. ‘While I am studying for this degree
I will get valuable feedback and I will graduate with a recognised qualification’.
The degree also has ex-students excited. Many are intending to come back to Whitireia and turn their certificates and
diplomas into degrees.
The national accreditation panel which approved the degree commented on the innovative nature of the programme, and its
staircasing and vocational opportunities. Also praised was the strong focus on contextual studies and the capacity to
enhance the students’ knowledge base.
‘The Bachelor of Applied Arts celebrates a philosophy about learning in the arts, that Whitireia has always had,’
explains Dean of Arts Drew James. ‘We believe in 'hands on' work in the studios underpinned by rigorous academic
investigation. When these two are combined with fun and lots of teamwork, students at Whitireia achieve great things.
Some never dreamed they would do a degree and now this is a possibility at Whitireia – with the chance to progress from
one course into another. The students’ eyes have been opened to what is possible – and the future is looking bright.’
Students can enrol now for 2006 certificate, diploma courses and the Bachelor of Applied Arts. Course and student loan