‘Numbers Up, Income Down for English language providers’
Education New Zealand: Media Release 02/08/2005
International Educators in New Zealand continue to face a challenging market, according to the Survey of English
language providers released today by Statistics New Zealand. The overall numbers of students rose slightly in the year
to March 2005, but the value of tuition and related fees went down by 26.7%.
‘These figures confirm the situation that the industry has faced for some time’ says Robert Stevens, Chief Executive of
Education New Zealand. ‘It’s a tough global market out there, and it isn’t getting any easier. However, of the 26
individual markets reported on in the survey, 21 are showing increased numbers and 14 are showing increased value. In
addition, the numbers and value for the collective minor markets are up markedly. This demonstrates that our language
providers are doing a great job of meeting the market challenge, diversifying into new markets and developing products
that suit the customer. In regions as diverse as Europe, the Middle East and South America, language schools are carving
out exciting new markets’.
‘The overall rise in the number of students is interesting, and proves that New Zealand continues to be an excellent
choice for international students wishing to learn English’ says Robert Stevens. ‘The lower value of tuition reflects in
part a change towards shorter courses, which is a global trend. The fact that our language providers can compete
effectively for shorter course students, where the travel costs inherent in coming to New Zealand are magnified, speaks
very positively about the high quality of our providers, and the respect with which they are held. Language schools are
also having to adjust fees to stimulate demand. This is due to the impact of the dollar and stiff competition.
‘The private language sector is a vital component of New Zealand’s overall international education mix’ says Robert
Stevens. ‘It is the sector that can best cater for demand elasticity, and that has the flexibility to meet changing
market conditions and product requirements. Today’s figures show that whilst times remain tough, our language industry
is rising to the occasion’.
The full stats are available on: http://www.stats.govt.nz
ENDS