Salient
MEDIA RELEASE
20 May 2005
Audacious raid on Auckland University student magazine by rival Victoria University of Wellington
Students at Auckland University will get a taste of Wellington’s finest university, courtesy of their own magazine,
Craccum.
The cover has been completely high-jacked and turned into Salient, voted New Zealand’s best student magazine two years
running.
Collaboration between Victoria University’s Marketing Group, Salient, and the Students’ Association (VUWSA) showed the
strength of the Capital City University’s push to recruit Aucklanders to Wellington.
The cover concept for the Craccum-Salient edition depicts a scene from the Mars Attacks horror movie. “"We have nothing
against Aucklanders—some of my best friends live in Auckland. So we really see this as a way to introduce Auckland to
Salient," says Emily Braunstein, Salient Editor, "and if Craccum needs a hand with their magazine again, we're always
happy to help."
Victoria’s Marketing Manager, Rachel Irving, says that a Senior Liaison Officer would be actively recruiting Auckland
school-leavers within the next month. “Our research has shown that many young Aucklanders have never heard of Victoria
University of Wellington, so we thought we’d work with our own students to devise a way of breaking through the
awareness barrier.”
Jeremy Greenbrook, VUWSA President, welcomed the joint effort. “If someone’s going to be shallow enough to trade away
their student magazine, then Victoria University’s staff and students are more than able to fill the breach. Auckland
students don’t realise how poorly served they are by their own representatives—if they came to Wellington they’d enjoy a
far superior social and academic experience.”
ENDS