YHA, who offer backpacker accommodation in 60 countries around the world (www.stayyha.com), and student portal
Varsity.co.nz (www.varsity.co.nz) have reached agreement on a sponsorship arrangement that will see YHA promoted to
students in a variety of ways.
YHA Marketing and Development Manager, Shelly Peebles, believes the relationship offers a relatively unique opportunity
to promote YHA to one of the key segments of its target market. “We’re very interested in marketing channels that allow
us a variety of ways to interact with potential travellers. With Varsity.co.nz, in addition to standard buttons and
banners, we can provide branded content, make use of email marketing and also access a variety of offline services.”
For Varsity.co.nz CEO, Jeremy Hunt, YHA is an ideal partner. “YHA’s local and international hostel network is perfect
for travelling students, and YHA membership also provides great discounts on other products and services”.
Hunt believes that the relationship with YHA represents the best type of commercial relationship. “YHA’s sponsorship
brings much more than a revenue stream for us, and provides more than simple brand exposure and click-through
opportunities for YHA. Furthermore, there are also direct benefits for our users as the agreement includes the provision
of great travel-related content as well as weekly and monthly prizes of YHA memberships and accommodation packages.”
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For more information, contact:
Shelly Peebles
Marketing & Development Manager
YHA
Tel: 03 379 9970 ext 846
Mobile: 025 436536
Email: shelly@yha.org.nz Jeremy Hunt
CEO
Varsity.co.nz
Tel: 09 376 6535
Mobile: 025 399539
Email: jeremy@varsity.co.nz