Leading safety boot manufacturer, Steel Blue, has partnered with breast cancer support organisation, Sweet Louise, and
from 1 August 2022 will be donating $10 for every pair of pink ladies fit boots sold in New Zealand.
Mirroring its partnership with Breast Cancer Care WA in Australia which has seen Steel Blue raise over $1.6 million in
support of breast cancer support services, the company is hoping to contribute to the New Zealand community in a similar
way. Steel Blue launched its Australian initiative in 2014 and has since sold 160,000 pairs of charity boots in support
of breast cancer care
Commenting on the fundraising initiative, Steel Blue CEO Garry Johnson praised the work of Sweet Louise.
“We are investing in lives and helping people in a very practical way through our partnership with Sweet Louise. The
work they do to support those with terminal breast cancer and their families is absolutely critical. New Zealand is an
important part of the Steel Blue story with the leather from our boots predominantly sourced here and we are glad for
the opportunity to be able to reinvest in the community.”
Sweet Louise provides practical, emotional and social support to those diagnosed with incurable breast cancer. Their
support coordinators are experienced in oncology and palliative care and are there to give individual assistance to
those with a terminal diagnosis.
They also provide an opportunity for connection with social events, meetings, and an active online support group.
Finally, Sweet Louise helps in very practical ways providing a range of vouchers for everything from petrol and
groceries to family trips and other fun activities to give people joy in a very hard time.
“Health and safety are in our DNA, as is the will to help our mates. Our partnerships with organisations like BCCWA and
Sweet Louise are a source of pride, and it feels good to know our boots, which support those on the job, are also
helping support those in need.”
“I hope that our pink boots can also help raise awareness for breast cancer care more broadly. The striking nature of
bright pink work boots provides a perfect starting point for conversations about breast cancer. We also include shower
tags in the packaging with our boots showing women how to conduct a breast self-check as an early diagnosis can make a
huge difference in survival outcomes,” Garry Johnson added.
All Steel Blue ladies fit range of safety boots comply with Australian and New Zealand Safety Footwear Standard AS/NZS
2210.3, International and European Safety Footwear Certification EN ISO 20345 and American Safety Footwear Certification
ASTM F2413
More information about the product range can be found at Women's Work Boots | Safety Boots Designed for Women by Steel Blue