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World’s First Māori Inspired Gifs Launched by Māori TV

Published: Thu 7 Sep 2017 10:48 AM
World’s First Māori Inspired Gifs Launched by Māori Television
In celebration of Te Wiki o Te Reo Māori 2017, Māori Television have injected a little more te reo into popular culture with the launch of the world’s first Māori inspired GIFS, available now through the Māori Television channel on giphy.com.
Available for global use across social and digital platforms, the gifs further add to the representation of Māori culture in a modern world while providing the tools for all to express themselves using New Zealand’s unique humour, language and culture.
Created in collaboration with creative agency Fly, a series of engaging gifs utilize common sayings in a graphic and bilingual way along with further content generated from some of Māori Television’s most popular shows.
The move to create the gifs aims to give young Māori a voice online, and the opportunity to be represented in their own language in the digital environments where young people communicate the most. By creating bite sized pieces of content, the GIFs also provide non te reo Māori speakers a selection of words and sayings that can be seamlessly introduced into daily life.
Keeley Sander of Māori Television states, “There are literally thousands of cat gifs, but less than 19 that are Māori themed – we thought it was time for the tables to turn. The gifs mark an iconic moment for indigenous cultures and the revitalization of te reo Māori not only in Aotearoa but across the world.”
Partnering with giphy.com, the largest search engine for GIFs online, ensures the gifs are just a click away for all users of Facebook Messenger, Gmail, Tinder, Twitter and iPhone. Māori Television will be adding further phrases and content to the giphy.com library over the coming months.
Māori gifs are available now on giphy.com/maoritelevision and through social gif search using #maori.
ENDS

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