A sweet treat to help those who can’t remember
Alzheimers New Zealand Annual Appeal - 30 June - 27 July
30 June 2014 - Through the month of July, more than 300,000 individual lamingtons will be baked and iced in sunny Nelson
and then shipped around the country to fundraise for the Annual Alzheimers New Zealand Appeal.
The Appeal, which runs between 30 June and 27 July, helps support the organisation in their work with people who have
dementia – one of New Zealand’s most significant and growing healthcare challenges.
Customers can help support the Appeal through a donation at Countdown supermarket checkouts or by purchasing specially
marked Countdown Mixed Lamingtons 6 pack, with 20 cents from each sale of each pack going toward the cause.
Last year’s appeal raised a record $58,000 thanks to the generosity of Countdown customers and Nelson-based lamington
supplier Elite Foods.
Countdown has partnered with Alzheimers New Zealand for more than ten years, and during this time has helped raise over
$1.3m for the organisation, supporting carers and families of people living with Alzheimers with information, education,
advice and support groups.
There are currently 48,000 people who suffer from Alzheimers and dementia in New Zealand and this is predicted to double
over the next 20 years as the population ages.
Visit your nearest Countdown store to purchase a pack of lamingtons or provide a donation through a collection box, or
at checkouts.
About Alzheimers New Zealand:
Alzheimers New Zealand Incorporated is a not-for-profit organisation with 21 Alzheimers member organisations located
throughout the country that provide support, information, education programmes and services appropriate to their local
community. At a national level, Alzheimers New Zealand represents people with dementia, their carers, families/ whānau
and friends by providing awareness raising, information services and resources, and advocacy services, as well as
information services and support for member organisations.
About Countdown
Countdown is one of New Zealand’s largest employers with more than 18,000 team members across 171 supermarkets,
distribution centres, processing plants and support offices. We serve 2.7 million customers every week, and work with
more than 1200 fresh and packaged goods suppliers throughout New Zealand, as well as thousands of independent farmers.
The Countdown Kids Hospital Appeal has raised more than $6.9 million in the past seven years for children’s hospital
wards, and Countdown Food Rescue donates more than $1.4 million of food each year to The Salvation Army and other food
banks charity partners.
ENDS