Burton Announces 2nd Annual High Fives Snowboarding Competition Presented by MINI in New Zealand
Sydney, Australia (August 15, 2013) Burton Snowboards announced today that the second annual 2013 Burton High Fives
presented by MINI snowboard competition will take place at Cardrona Alpine Resort in Wanaka, New Zealand from September
8th – 13th. The six-day invitational marks the start of Burton’s Winter 2014 Global Event Series and is a key stop for
Olympic hopefuls on the road to Sochi.
This year’s unique competition brings together 60 of the world’s top snowboarders for halfpipe and slopestyle contests,
along with Kiwi-inspired, adventure-filled off-snow team challenges. Here’s a quick look at this year’s schedule in New
2013 Burton High Fives presented by MINI Competition Schedule
Sunday, September 8th MINI Snow Drive Challenge
Monday, September 9th Off-Snow Team Challenges
Thursday, September 12th Slopestyle Finals
Friday, September 13th Halfpipe Finals
To kick things off, on Sunday, September 8th, High Fives competitors will participate in the MINI Snow Drive Challenge,
a speed, style and skill-focused challenge where riders will drive MINI Countryman ALL4 vehicles in snow and on ice. On
Monday, September 9th, riders will be divided into 12 teams to compete in adrenaline-packed, off-snow challenges in the
adventure capital of the world. New this year is a New Zealand-inspired farming event with exotic wildlife and other
top-secret Kiwi thrill sports that will be more exciting than ever.
Next up, classic snowboarding events will take center stage with riders competing in world-class slopestyle and halfpipe
competitions from September 12th – 13th. The top three men and women from each discipline, along with the best overall
team of riders from the on and off-snow events, will take home a piece of the $80,000 USD prize purse. More info on how
to vote for your favorite team will be available soon.
The best way to experience this incredible event is in person, and there are two great ways to win a trip down under.
Check out MINI’s epic High Fives Adventure and enter here to win an adrenaline-filled trip for you and a friend. And
don’t forget to check out the aspiring photographers here who entered for the chance to join Nokia’s official
photography team on their road trip to New Zealand. A big thanks to MINI and Nokia for their support of the second
annual High Fives event.
For more information about the 2013 Burton High Fives, including a comprehensive run down on format and schedule, as
well as daily highlight videos showcasing on and off-snow events, follow the hashtag #BurtonHighFives and head to
www.Burton.com/HighFives. And stay tuned for plenty of exciting news to come about confirmed riders and the live webcast
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to
snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class
sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow
snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard
lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and
accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are
in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information,
visitwww.burton.com. Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard.
MINI is involved in action sports around the world through cooperation’s and sponsoring activities. As a partner of
trend-conscious sports, MINI supports young and creative sportspeople and, in so doing, promotes the development of
their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011. For more
information, visit www.MINI.com.
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people
around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's technological and design innovations have made
its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.
About Cardrona Alpine Resort
Cardrona is a relaxed and friendly Ski Area that has been putting smiles on skiers and snowboarders for 35 years.
Explore it all - wide open beginner trails, pristine groomers, fun freeride terrain and world-class parks and pipes.
Whatever your level we’ve got the snow for you! For more information, go to www.Cardrona.com.