Media Release: Sunday 17 March 2013
Dunedin, New Zealand
2013 iD Dunedin Fashion Week dazzles audience
More than 3000 fashion lovers were captivated by showstopping collections and breathtaking performances – including a 33
hat retrospective collection from UK milliner Stephen Jones and Royal New Zealand Ballet ballerinas on the catwalk in a
New Zealand first for Tamsin Cooper’s collection to celebrate the Ballet’s 60th anniversary – at this year’s 14th iD
Dunedin Fashion Shows held at Dunedin Railway Station on Friday 15 March and Saturday 16 March.
iD Dunedin Fashion Week delivered a standout iD Fashion Show – dubbed the best yet by the 80-strong media contingent –
heading into next year’s 15th anniversary. Guest New Zealand designer Yvonne Bennetti amazed crowds with her stunning
luxury eveningwear and bridal wear, while popular local favourites NOM*d, Carlson, Mild-Red, Tamsin Cooper, Charmaine
Reveley, Company of Strangers and DADA Vintage showed inspired winter collections to sell-out crowds on the Southern
Hemisphere’s longest catwalk.
“It was fantastic because it was a really big production,” says Stephen Jones.
“Often hats are part of more intimate productions, but at iD there were lots of lights, lots of models, thousands of
people, ballerinas – and with everything together, it was really magical.”
Hosted by TV3’s Charlotte Shipman and Tova O’Brien, the annual iD Dunedin Fashion Shows were the culmination of a
week-long celebration of fashion events in the city. The shows followed Thursday night’s iD International Emerging
Designer Awards – where top new talent from around the world vied for top prizes, judged by Jones and leading Australian
fashion authorities Associate Professor Karen Webster and Glynis Traill-Nash, alongside our own Tanya Carlson and Margi
Robertson (NOM*d).
Show highlights also included capsule collections from MisteR, DEVáL, Jane Sutherland, UNDONE and newcomers Storm and
Moodie Tuesday. Dancers from the Royal New Zealand Ballet, Katherine Grange and Hayley Donnison, and violinist Miranda
Adams, from the Auckland Philharmonia, delivered incredible performances for Tamsin Cooper’s collection. Stephen Jones’
finale headpiece – originally created for pop icon Kylie Minogue and featured in the 2012 London Olympic Games closing
ceremony – enthralled the audience.
“We’re looking really strong for our 15th anniversary,” says iD Committee Chair Susie Staley.
“Part of this is looking at future international collaborations, including developing our relationship with Shanghai,
which makes iD even more global in its outlook. It’s getting better every year and we’re excited about growing the event
even further.”
This year, 10 international models from the University of Shanghai Engineering Science, were part of the 60 models
selected for iD Dunedin Fashion Shows and the iD International Emerging Designer Awards. Models were also selected from
Ali Mcd Aart Agency, Ican Models and Talent, and Auckland’s Clyne Model Management.
Last night’s show also included five 2012 graduates from the School of Design, Otago Polytechnic – Rakel Blom (the
winner of the 2013 iD International Emerging Designer Awards), Olivia Bloxham, Samuel Ralph, Samantha O’Reilly, and
Tansy Morris alongside the winners of the iD International Emerging Designer Awards.
Redken, for the 12th consecutive year, took charge of the runway hair creations led by husband and wife duo Jock Robson
and Sara Allsop from Auckland’s Dharma Hairdressing in Mt Eden, with a team of stylists from all over New Zealand. A
Revlon sponsored makeup team, led by Aliana McDaniel, worked backstage to create three stunning runway beauty looks.
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Tamsin Cooper at Fashion Show - lhs Katherine Grange Tamsin Cooper and rhs Hayley Donnison RNZB iD Fashion Show - credit
Chris Sullivan
Stephen Jones at the iD Fashion Show - credit Chris Sullivan
ENDS