Media Release
31 October 2012
New Zealand’s First Ethical Fashion Show makes a difference on the catwalk
New Zealand’s First Ethical Fashion Show will be revealed on the catwalk at the Sustainable City Showcase at The Cloud
on Friday 23 November at 6pm.
New Zealand’s leading sustainable designers will use the opportunity to demonstrate how to remain on trend while
transforming wardrobes from man-made fabric to garments that are made with organic and sustainable fabrics and
production processes. The sustainable designers showcasing their summer collections include Miranda Brown, Sitka, We’ar
and Starfish.
“Using fabrics that are closest to nature, with non-toxic dyes that are easy on the earth, sustainable fashion not only
looks good and lasts longer, it contributes to a healthier planet at a critical time,” says Rachel Brown, CEO of the
Sustainable Business Network, which is organising the fashion show.
“Fashion trends dictate that clothes only last one season. Often made from cheap labour and poor working conditions and
from man-made fabrics, the never ceasing supply of low priced garments has led to a throw away mentality for many
people. Sustainable fashion means rethinking this paradigm and investing in fashion items that can transcend seasons and
trends – and that don’t literally cost the earth.”
Bringing a youthful funk to the stage, emerging new designers from NZ Fashion Tech will demonstrate how clothes destined
for landfill can be upcycled into cool, sustainable fashion.
New Zealand’s First Ethical Fashion Show is a fashion show with a difference. All contributors and products – from the
design labels to hair products, make-up and lighting – have been hand-picked because of their commitment to
sustainability.
“This fashion show will bust through the ‘hemp & sandals’ barrier, integrating every day solutions such as household products from EcoStore and products for kids from
Nature Baby, all to music powered up by George FM,” says Rachel. “We’ll show you how a sustainable future can be sexy,
fun, gentler on our planet and generally way cooler than the alternative.”
The show will be managed by Yasmin Farry, with models provided by Vanity Walk. Cheetan Mongia, TRESemmé New Zealand top
stylist of 2011, will be glamming them up with great natural hair products. All models will wear ethical clothing and
beauty products.
The Ethical Fashion Show is part of the Sustainable City Showcase, a three day event at The Cloud showcasing the latest
sustainable businesses and innovators in a pop-up sustainable city.
For further information about the Sustainable City Showcase and to purchase tickets for the Ethical Fashion Show go to www.SustainableCity.org.nz
What: New Zealand’s First Ethical Fashion Show
Date: Friday 23 November 2012
Time: 6-7pm
Venue: The Cloud, Queen’s Wharf
Tickets: $30, to include a glass of sustainable bubbles and an eco goody bag. To purchase tickets to go www.SustainableCity.org.nz
ENDS