13 September 2012
For immediate release
Press Release
“Hearts In Crafts” Hits Heartland
Die-hard ‘Hearts In Crafts’ fans went were celebrating last week when it was revealed that this hugely popular new show
is to be aired on TVNZ Heartland. The show, hosted by New Zealand designer Tamsin Cooper and DIY guru Justin Newcombe,
will air on Sunday the 16th of September in the primetime slot of 7.00pm.
The show is all about embracing New Zealand’s appetite for craft; sharing the stories and meeting the personalities of
some of this country’s finest crafters. While reflecting on traditional crafts, ‘Hearts in Crafts’ reveals emerging and
contemporary crafts, and most importantly profiles the Kiwis passionate about craft.
As a designer of luxury fashion accessories and coats, Tamsin is no stranger to the art of design but was completely
blown away by the amazingly talented craftspeople she met while filming the series. Never one to shy away from a
challenge, she learned a myriad of new skills like potting, stencilling, book binding and of course the art of working
along-side her co-host Justin Newcombe.
“We are just so excited that TVNZ Heartland will be showing the series” says Tamsin. “The feedback I’ve had about
‘Hearts In Crafts’ is incredible and now, even more people are going to get the chance to see the best craftspeople in
New Zealand and be infected by the arts and crafts bug”
While Tamsin is fairly new to the role of presenting, the producer of the show Adrienne Anderson says they knew Tamsin
was right for the job the moment they viewed her audition tape. “When looking for presenters to front the show, a key
priority was that they had empathy and passion for the subject matter and Tamsin exudes both. This coupled with her
outgoing, bubbly personality made her the perfect choice for the role.”
Tamsin is hugely excited about the show and about the resurgence of craft and the appreciation of hand-made products.
‘Hearts In Crafts’ also gave Tamsin the chance to showcase her own personal style with her vintage wardrobe and the
accessories she wears on camera are all of her own design.
“To see these wonderfully passionate people getting the same pleasure I do out of creating, was both an honour and a
privilege and I’m so excited to be part of this unique new show”
The Channel Manager of TVNZ Heartland is also excited. “With the rise in mass produced products, Kiwis are looking more
and more to beautiful hand-crafted items. ‘Hearts In Crafts’ celebrates everything about New Zealand’s world of craft
and offers simple tips to DIY at home and we are delighted to have leading Kiwi designer Tamsin Cooper hosting the
series”.
“Hearts in Crafts” airs 7.00pm on TVNZ Heartland, Sunday the 16th of September
ENDS