12 March 2012
ChildFund isn’t candy-coating the gift of bunnies this Easter
ChildFund New Zealand isn’t candy-coating the gift of bunnies this Easter. While many of us spend money and indulge in
multiple chocolate bunnies at Easter, for those living in the developing world the gift of real rabbits offers a far
more practical benefit.
ChildFund New Zealand CEO Paul Brown says because rabbits breed so quickly, they provide families with an ongoing source
of income and food.
“Rabbits can be sold at market and as they’re prolific breeders, this guarantees on-going income for families in
poverty. From very young, rabbits are able to produce litters of four to five every six weeks. This not only gives
breeders continuing produce to sell, it can be a great source of food at home too.
“Rabbit meat has high nutritional value as it’s low in cholesterol and high in protein. They can double their weight in
under a week, and as they are small consumers of food and space, they are a low-maintenance gift for struggling
“The rabbits ChildFund provide are kept in hutches, off the ground so they’re safe from natural predators. For this
reason rabbit meat is one of the cleanest types of meat available,” he says.
A pair of breeding rabbits for a family in need will cost only $18 this Easter. Purchasers receive a special gift card
explaining the gift and how it will benefit the recipient. To order from ChildFund’s Gifts that Grow range, visit www.childfund.org.nz
or call 0800 223 111. Purchasers also get a ‘gift back’ via a full tax credit.
Rabbit Facts & Stats
• Rabbits will play a more increasing role as the world’s human population grows, as there is less land and water
to raise food. Rabbits grow well on food items that do not compete with food items grown for human consumption and need
• Rabbits are among the most productive of domestic livestock – a doe rabbit that weighs 10 pounds can produce 320
pounds of meat in a year.
• France is the world’s largest producer and consumer of rabbit meat.
• Rabbit meat has been known to be used as far back as 1500BC.
About ChildFund New Zealand
ChildFund New Zealand is a member of the ChildFund Alliance, an international child development organisation with more
than 70 years of experience helping the world's neediest children, which works in 54 countries, assisting 16 million
children and family members regardless of race, creed or gender.
ChildFund New Zealand works for the well-being of children by supporting locally led initiatives that strengthen
families and communities, helping them overcome poverty and protect the rights of their children.
ChildFund's comprehensive programmes incorporate health, education, nutrition and livelihood interventions that
sustainably protect, nurture and develop children. ChildFund works in any environment where poverty, conflict and
disaster threaten the well-being of children.