Te Papa Brings Social Media Workshop To Dunedin
With the growth of the use of social media National Services Te Paerangi, a team at Museum of New Zealand Te Papa
Tongarewa, has organised a workshop in Dunedin to assist the region’s museums in their use of digital technologies.
Experienced social marketer Sarah Jones from Boost New Media will lead the day long workshop to be held in the Dunedin
Public Art Gallery on Thursday 22 October. People will be attending from the Gas Works Museum, Owaka Museum, the Hocken
Collection, Larnach Castle, Maniototo Early Settlers Association, Knox College Archives, Dunedin Public Art Gallery,
Kaitangata & Districts Community, The Oamaru Whitestone Civic Trust and Southern Heritage Trust,
“International and national museums are successfully utilising the internet and digital technologies to promote
themselves and engage with their audiences” according to Jones. “They recognise that the internet and sites like
Twitter, Facebook, Bebo and YouTube is becoming the most dynamic communication device of the 21st century.”
Jones has been managing web and multimedia projects for over twelve years. While largely involved within the education
sector, her work has included managing New Zealand’s Ministry of Culture and Heritage prominent site NZLive.com. She has
also setup and facilitated online communities.
The workshop focuses on social media tools and provides participants with practical skills in applying them to their
museum. It explores how museums, both large and small, are using social media. Building the participants confidence in
using social media is a central aim of the workshop .
National Services Te Paerangi works in collaboration with local iwi, museums, community, and heritage organisations to
provide training opportunities that help with the long term care and preservation of taonga held in the community. The
workshop is part of a series of workshops developed for the museum sector by National Services Te Paerangi.
ENDS