INDEPENDENT NEWS

Best Publicity Stunt At The Edinburgh Fringe

Published: Mon 15 Jun 2009 12:20 PM
New Malcolm Hardee Award For Best Publicity Stunt At The Edinburgh Fringe
It has been announced that the annual MALCOLM HARDEE AWARD "for comic originality of thought or performance" at the Edinburgh Fringe is to be joined, from this August, by an extra annual award to honour the Best Publicity Stunt at the Fringe.
Fringe legend Malcolm Hardee was renowned for his cunning stunts including, one year, writing a glowing review of his own comedy show and getting it published in The Scotsman by masquerading as the newspaper's own comedy critic.
Malcolm Hardee Award co-organisers John Fleming and Kate Copstick say the new Best Publicity Stunt Award will not necessarily be given every year. "Even we have some standards," says Fleming. "We won’t present it to any old Del Boy - but 2009 is already looking like it might be a classic P.T.Barnum of a year."
"It will be difficult to beat Peckham-based American comic Lewis Schaffer," says Copstick. "Even before this year's Fringe had officially launched, he persuaded several publications, including The List in Glasgow, that the main Edinburgh Comedy Awards were, in future, going to be sponsored by him for £99 a year, re-named 'The Lewies' in his honour... and his 82 year-old mother would be on the judging panel."
"What impressed me," says Fleming, "is that, even in a written apology forced on him by the Edinburgh Comedy Awards' lawyers, he managed - not once but TWICE - to plug full details of his own show, including title and venue. It is this subtle mastery of blatant marketing spin that Malcolm would have appreciated."
A retrospective 2008 award is being given to Gill Smith who, last year, sent the organisers an e-mail nominating herself for the main Malcolm Hardee Award and then put on her own posters ‘Malcolm Hardee Award Nominee’. Copstick says: "We thought we'd better give her a Best Publicity Stunt Award before she gave it to herself.”
"Edinburgh has got a bit serious about comedy," explains Fleming. “We want to put the fun and anarchy back into the Fringe. Forget the British bulldog spirit, our aim is to celebrate the even greater tradition of British bullshit and to keep Malcolm's name at the forefront of dodgy marketing. We want to truly honour his memory, which is why there will be an award-winner but he or she will get no money and no trophy. Malcolm would certainly have approved - and would probably also have asked them to loan him a tenner."
"The main award-winner for comic originality," adds Copstick, "of course DOES get a trophy - a stiff straight microphone sticking up from between the two round orbs of Malcolm's spectacles. The Awards will continue to be presented until 2017, mainly because John has already had them all hand-made by a mad inventor in Lincolnshire and they’re cluttering up his back bedroom."
"Aaaaaaaaaarrghhh! - It's Bollock Relief! - The Malcolm Hardee Award Show 2009" - a 90-minute variety show with all profits going to the Children With AIDs charity - takes place at the Gilded Balloon in Edinburgh on the evening of Friday 28th August - www.malcolmhardee.co.uk/award
ENDS

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