From Out West to the Best

Published: Fri 12 Dec 2008 12:14 PM
From Out West to the Best
A purchase of 42BELOW vodka at King Dicks in New Lynn meant more than great drinks for Aucklanders Greg and Christine Cowell this month as they won 42BELOW’s Best Bars promotion.
“I loved the sound of the trip and kept the necktag in the drawer at work, now that I’ve won, I’m going to frame it.” Greg said on learning he had won.
The Cowell’s will start their trip at Mollies Hotel in Auckland’s Herne Bay, visiting five of New Zealand’s finest bars before flying to Sydney, Los Angeles, New York, London, Paris and Hong Kong.
The couple will spend three nights in each city, hosted by 42BELOW Brand Ambassadors as they visit six or seven of the best bars the world has to offer.
The Cowell’s enviable itinerary includes visits to Auckland’s Suite and Mea Culpa; Sydney’s Longrain; The Viper Room and Crown Bar in L.A.; The Box, Public and Apotheke in New York; London’s Milk & Honey, LAB and Royal favourite, Mahiki; Buddha Bar in Paris and finishing with Hong Kong’s exotic Aqua and Dragon-I.
Greg and Christine reunited after being “young lovers” (they have known each other since they were four years old) and married last year.
42BELOW vodka was launched in 1998 in the premium vodka segment. The brand, known for its innovative, mischievous and entrepreneurial style, has earned a strong reputation for authentic New Zealand purity, quality and exceptional taste. This is reflected in the winning of numerous prestigious international awards – including winning gold for the past 5 consecutive years at the Monde Selection in Brussels. 42BELOW vodka is currently distributed in more than 30 countries.
The 42BELOW brands include 42BELOW Vodka, including four flavoured vodkas - Manuka Honey, Kiwifruit, Feijoa and Passionfruit – and the newly developed products of SOUTH Gin, STIL Vodka, SEVEN TIKI White Rum, TAHITI DARK Rum and 420 spring water.

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