25th September 2008
Montana Wow® Awards Launch Sets Record For New Zealand's Largest Toast
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A record was set for New Zealand's largest ever toast to celebrate the 20th Anniversary of the Montana World of
WearableArt(tm) Awards (WOW®) which opens today.
430 of Kiwis gathered in Civic Square in Wellington to raise a glass of Montana Reserve Brut Cuvée to the Montana WOW®
Awards Show, a world-class event on New Zealand's creative calendar.
Montana WOW® Awards Artistic Director Suzie Moncrieff says she was delighted the occasion was marked with such fanfare
"What a great way to celebrate 20 extraordinary shows, with something never before attempted in New Zealand. This
innovative spirit is the essence of the Montana WOW® Awards Show, as every year the show breaks new ground."
Montana Sponsorship Manager Glen Candy agrees this anniversary is momentous.
"It seems only fitting that there is a record breaking moment to launch the 20th show, we thought this would be a great
way to show our support for this achievement by bestowing the honour of a great national toast."
The annual non-stop spectacular Montana WOW® Awards Show begins Thursday 25 September 2008 at the TSB Bank Arena in
Wellington.
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Notes to Editors
About The Big Montana Toast
· Pictures and video footage of the toast are now available by contacting Spark Activate (details below)
· The Great Montana Toast was open to the public; the first 500 people to assemble received a sample of Montana Reserve
Brut Cuvée and a voucher to redeem a bottle of Montana Reserve Brut Cuvée to take home.
· Only participants aged 18 plus were entitled to take part in The Montana Big Toast.
About The Montana World of WearableArt(tm) Awards (WOW®) Show
The Montana WOW® Awards Show is a world-class theatrical extravaganza, where 35 finalists are selected from
approximately 300 entries every year and people from all walks of life, from all around the world, are inspired to
enter.
New Zealand's Montana World of WearableArt(tm) Awards Show is more than an art exhibition; it's more than a fashion show
and more than an awards show. It's an extravaganza that twists conventional perceptions of both art and fashion and
weaves them into a magical performance. There is nothing quite like it around the world and New Zealand is proud to have
this incomparable event on local soil.
For naming rights sponsor Montana, the World of Wearable Arts is a creative match made in heaven. Around the world, more
people discover New Zealand wine though Montana than any other wine, and a great many discover New Zealand's creative
spirit through the world famous Montana World of Wearable Art(tm) Awards Show.
This year the Montana has released the Montana WOW® Supreme Winner Series, a limited edition range of stylish, user
friendly wine cooler bags. The collection is available in leading supermarkets across the country from September.
Featuring four highly regarded and inspiring Supreme Award winning designs from previous Montana World of
WearableArt(tm) Awards, the highly collectable series has been designed specifically to carry the multi-award winning
wines; Montana Reserve Sauvignon Blanc, Montana Reserve Chardonnay, Montana Reserve Merlot and Montana Reserve Brut
Cuvée.
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