Throng recently surveyed four free-to-air local news bulletins in depth over a four week period: ONE News, 3 News, PRIME
News - First at 5:30 and TVNZ News at 8.
On average, how much celebrity/entertainment news were in each bulletin?
3 News: 4.7%, PRIME News: 3.2%, TVNZ 7: 2.9%, ONE News: 2.8%
What was the most common type of celebrity/entertainment news item?
For each bulletin except PRIME, movie news was the most common type of story with coverage of premieres (Sex and the
City, Prince Caspian), movie updates (James Bond, The Hobbit), trailers (Batman) and film festivals. PRIME's most
popular story was following Amy Winehouse.
Which celebrities were given the most air time?
3 News:
Westlife (7% of their celebrity/entertainment coverage during the survey period)
Amy Winehouse
Gabriella Cilmi
Miley Cyrus
Jenna Bush
PRIME News:
Amy Winehouse (28% of their celebrity/entertainment coverage during the survey period)
Royals
Tom Cruise
Ted Kennedy
Angelina Jolie
ONE News:
Royals (13% of their celebrity/entertainment coverage during the survey period)
Gordan Ramsay
Jenna Bush
Wing
Miley Cyrus
TVNZ 7:
Gordan Ramsay (6% of their celebrity/entertainment coverage during the survey period)
Amy Winehouse
Jenna Bush
Miley Cyrus
Royals
Data collected from 21/4/2008 - 18/5/2008.
ENDS