N EWS R E L E AS E
Olympic Games outranks rugby and cricket as Kiwis’ favourite global sporting event
With the Beijing 2008 Olympic Games less than two months away, Visa survey finds Games’ spirit and interest high across
New Zealand
Auckland, 23 June 2008 –The Olympic Games is New Zealand’s most popular global sporting event, beating out the Rugby
World Cup tournament and the Cricket World Cup, according to a new survey[1] released today.
Visa, a proud worldwide Olympic partner, commissioned the survey to seek the views and levels of interest in the Games
of people across Asia Pacific. When asked to rank their level of interest in a variety of global sporting events, 78
percent of New Zealand respondents said they were very or quite interested in the Olympic Games. The Rugby World Cup
ranked second in popularity, with 65 percent of Kiwis giving it a high ranking and the ICC Cricket World Cup followed
with 44 percent.
The Olympic Games far outranked Formula 1 (40 percent of Kiwis surveyed said they were very or quite interested in the
event), the FIFA World Cup soccer (given top scores by 36 percent of the Kiwis surveyed) and the Paralympics (33
percent).
Iain Jamieson, Visa’s New Zealand Country Manager, said: “There’s nothing quite like the Olympic Games to bring out
people’s passions for celebrating sport and human achievement. We are seeing that borne out in the high level of
interest in the Games across the region, especially in New Zealand which is traditionally known as a nation of rugby and
cricket enthusiasts. We can expect a strong level of support and interest in the Games as the event draws closer.”
The high level of interest bodes well for the coming Olympic Games, which traditionally attracts billions of viewers. A
record-breaking 3.9 billion watched the Athens 2004 Olympic Games, while 3.6 billion watched the Sydney 2000 Olympic
Games.[2]
Three quarters of Kiwis (75 percent) said they would be interested in the Olympic Games no matter where it was held. But
10 percent said the host city, Beijing, was a strong pull factor.
The opening and closing ceremonies of the Games are the biggest draw for New Zealanders. Sixty-nine percent of them
ranked this as the aspect of most interest to them, while 55 percent were interested in particular sporting teams, 51
percent were interested in national team preparation and medal chances and 47 percent were interested in stories about
the host city Beijing.
Mr Jamieson said: “Kiwis love to back their sporting heroes, and we at Visa are proudly doing so by throwing our support
behind world shot put champion Valerie Vili, Visa’s Olympic Ambassador for New Zealand. The Games really are the
ultimate opportunity for people to show their patriotic spirit and the mix of spectacle, athleticism and emotion makes
the Olympic Games a compelling event.”
Most popular global sporting events
Rank / Event / % New Zealanders very or quite interested
1 Olympic Games 78
2 Rugby World Cup 65
3 Cricket World Cup 44
4 Formula 1 40
5 FIFA World Cup 36
6 Paralympics 33
7 Youth Olympic Games 19
8 Asian Games 10
Source: Visa/Nielsen survey
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ENDS
[1]Between 17 March and 9 April 2008, Nielsen conducted 4,556 online and door-to-door interviews on behalf of Visa with
people aged 18 years and above from nine markets (Hong Kong, Taiwan, Singapore, Japan, Korea, Australia, New Zealand,
Malaysia and India) to measure interest levels in global sporting events, China as a travel destination and, in
particular, the Beijing 2008 Olympic Games. For each market, quotas were set by key demographic variables to ensure the
sample was representative of the general population.
[2] International Olympic Committee, en.beijing2008.cn, Global TV viewing of Athens 2004 Olympic Games breaks records,
12 October, 2004.