MEDIA RELEASE
03 June 2008
Event city grows from green fields
A perennial city is growing from the green fields of Mystery Creek Events Centre, south of Hamilton, this week, with
just over one week left until the New Zealand National Agricultural Fieldays opens for business.
The winter sunshine is welcome as a record number of exhibitors – over 1,000 – erect marquees, bring in groundcover and
landscaping elements, finalise site designs and begin to truck in stock for the bumper agri-business week of the year at
the Southern Hemisphere’s largest agricultural showcase.
Fieldays General Manager, Barry Quayle, has great expectations for the event which will celebrate its 40th anniversary
this year with development and extension of the site to meet exhibitor demand and a host of celebratory elements from
the History of Ag Art Wear and new ‘Kiwi’s Best’ NZ grown food marquee to a special Party Zone, set up to thank and
entertain exhibitors, sponsors and Fieldays visitors for their support over the years.
“Fieldays 40th anniversary gives us an opportunity to really up our game to make a world-class event even better,” says
Quayle. “Exhibitors, sponsors and visitors have played a huge part in making Fieldays a success and we look forward to
celebrating with them.”
With Fonterra’s Friday announcement of an increased dairy payout and positive forecast for next season, Quayle is also
optimistic about the business success of the 2008 event. “Fieldays has always been the place to research the best new
and existing products and get an unbeatable
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deal,” he says. “Farmers have been hit hard by drought conditions this year, but we remain confident that Fieldays
during- and post-event sales will leave exhibitors smiling as farmers and growers invest to improve the performance of
their businesses in the long-term.”
Fieldays also attracts a large number of visitors from non-rural areas every year, with the Eastern Exhibition / Rural
Living area well-known as the place to go for the year’s best deals on products from home ventilation systems to spa
pools and leathergoods. Fieldays attractions including Ag Art Wear and the Fieldays Rural Bachelor of the Year along
with a full and varied demonstrations timetable also provide plenty to see and do for visitors, both urban and rural.
Fieldays’ 40th anniversary event kicks off next Wednesday, 11 June 2008 and runs through to Saturday 14 June 2008 with
gates open from 8am to 5pm daily.
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