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See your name in lights and your work on the big screen… enter the 2008 EnhanceTV ATOM Awards!
MELBOURNE - Monday 5 May, 2008 - Entries have opened for the 2008 Enhance TV ATOM awards – Australia and New Zealand's
most prestigious awards for achievements in Film, Television, Animation and Multimedia. Anyone who has produced a short
film, documentary, animation, electronic game, educational resource, television program or innovative new media work is
encouraged to enter their production in the ATOM awards, which celebrate and recognise excellence and achievement in
these important media…and will put their name up in lights!
Each year, the ATOM Awards are open to the education and industry sectors, students, production companies, independent
filmmakers, educational bodies and educational producers.
The ATOM awards program not only offers ATOM Award nominees and winners high profile publicity, the recognition
associated with being an ATOM participant also assists in opening doors for the promotion of their work…and can lead to
new opportunities to excel at their craft.
Awards will be presented to the most outstanding entrants in over thirty categories at the 2008 EnhanceTV ATOM Awards
gala presentation, held in the Plaza Ballroom at the Regent Theatre on Friday 24 October, 2008.
“The ATOM Awards are unique in that they recognise both student and professional work and as such, can be key in
providing those people who are new to the industry with exposure and the chance to get a leg up in their field,”
commented Amber Nelson, Event Manager, 2008 EnhanceTV ATOM Awards.
“The ATOM Awards program has been created by the Australian Teachers of Media specifically to highlight the fact that
there are so many talented individuals, of all ages and production companies out there that create brilliant and
inspirational works each year. We hope that the reputation of our awards program both encourages and supports the
ongoing creation of new, quality content that provides entertainment and education to both local and international
audiences,” she added.
The judging panels for the 2008 Enhance TV ATOM Awards will include a number of film and multimedia industry specialists
as well as a number of judges representing a ‘sample’ of the target audience in certain sections – for example teachers
and children in the Best Children’s Television Series and Primary School categories. This year, a number of ‘celebrity
judges’ - well known in their own field - are also being sought to create another important branch of the judging panel.
Mrs Nelson concluded, “It is important to make sure that the ATOM Awards remain ‘true’ to the intended outcome of the
media at hand and are relevant to the industry. It is not uncommon for a production to receive rave reviews and be held
in high acclaim yet fail to have the same impression on audiences. That’s why we make sure we have a judging panel that
is also representative of the production’s potential viewing audience. The producer can be sure that their production is
being judged from every angle and the accolade is well deserved.”
Entries for the 2008 Enhance TV ATOM Awards will close at 12pm AEST on Tuesday 10 June, 2008. For more information about
the 2008 Enhance TV ATOM Awards please visit www.atomawards.org
ENDS
About the ATOM Awards
The ATOM Awards were established in 1982 by the Australian Teachers of Media (ATOM) - an independent, non-profit
association promoting media education and screen literacy in primary, secondary and tertiary education and the broader
community.
Each year, the ATOM Awards recognise excellence in over thirty categories of Film, Television, Animation and Multimedia
and celebrate the very best of Australian and New Zealand production.
The 2008 EnhanceTV ATOM Awards are open to the education and industry sectors, students, production companies,
independent filmmakers, educational bodies and educational producers in both countries.
Using the ATOM Awards, ATOM publications and ATOM Professional Development Victoria, ATOM is actively engaged in the
promotion of Australian product into the education and industry market. As such, the ATOM Awards are unique in their
incorporation of the educational market with the broader industry.
The combination of student and professional awards not only allows the ATOM Awards to provide all-important early career
exposure and experience for emerging professionals, but also provides promotional opportunities for winners and
finalists.