Google's New Zealand Year-End Zeitgeist Highlights Hot Searches in 2007
o Rugby World Cup most searched for sport
o Paris Hilton most searched for celebrity
o Strong growth in searches for social networks and the big 2007 sporting cups!
AUCKLAND, New Zealand, 4 December 2007 – With the end of the year in sight, it's time to reflect on what made 2007
special. Today we're releasing our first ever annual Zeitgeist for New Zealand - the fastest rising and highest volume
search terms that New Zealanders have been typing into google.co.nz in 2007.
Also for the first time, we're releasing a variety of interesting search trends from across New Zealand. What sports and
tickets did Kiwis search most frequently? Which weddings were most regularly searched? Who were the most searched
"Helens"?
Zeitgeist means "spirit of the times" and because people use Google to search for what's new and interesting, these
queries, when seen in volume, tend to be a good reflection of what's on everybody's minds. Amazingly enough, as many as
25 per cent of the search queries we get on any one day are new – meaning we have not seen them before.
The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries
being typed into the Google.co.nz search box.
Enjoy reading and analysing these interesting and fun results.
The 10 fastest rising New Zealand searches of 2007
Facebook
Rugby World Cup
Americas Cup
YouTube
Cricket World Cup
Grabaseat
Bebo
Kiwisaver
Heroes
Vector Arena
TOP 10 ON TV (most searched TV shows)
Home and Away
American Idol
Heroes
Lost
Greys Anatomy
Coronation Street
Prison Break
The Simpsons
Hannah Montana
Mcleods Daughters
TOP 5 CELEBS (most searched celebrities)
Paris Hilton
Britney Spears
Justin Timberlake
Vanessa Hudgens
Perez Hilton
TOP 10 SPORTS (most popular sport searches)
Rugby World Cup
WWE
Americas Cup
All Blacks
NRL
Super 14
Cricket World Cup
Rugby
NBA
Melbourne Cup
TOP 10 KIWIS (most popular "Kiwi" searches)
Kiwi Bank
Kiwisaver
Kiwi careers
Kiwi experience
Kiwi online
Kiwi bird
Kiwi baby
Kiwi FM
Kiwi bamping
Kiwi biker
TOP 3 “CHEAP” (most searched “cheap...”)
Cheap flights
Super cheap auto
Cheap cars
TOP 3 TICKETS (most searched tickets)
Justin Timberlake tickets
Airline tickets
Warriors tickets
TOP 3 WEDDINGS (most searched celebrity weddings)
Aishwarya Rai wedding
Eva Longoria wedding
Melanie Lynskey wedding
TOP 3 "I LOVE" (most searched "I love…")
I love you
I love IM
I love Billy
TOP 3 SHARES (most searched NZ shares)
Burgerfuel shares
AMP shares
Telecom shares
TOP 3 ODDS (most searched odds)
Melbourne Cup odds
Poker odds
Super 14 odds
TOP 3 SORE THINGS (most searched "sore…")
Sore throat
Sore tongue
Sore neck
TOP 3 REVIEWS (most searched reviews)
Digital camera review
iphone review
Movie review
TOP 3 HELENS (most searched Helens)
Helen Clark
Helen Keller
Helen Cherry
ends