New Zealander Erin Carroll
WINS the Stella Artois WORLD Draught Masters Competition
Mozhalov Denys – Ukraine (1st runner-up), Erin Carroll – New Zealand (1st place winner) and Kate Gow - Australia (2nd
runner-up).
New Zealand Draught Master Erin Carroll (Belgian Beer Café De Post, Mt Eden, Auckland) has scooped the major prize :
Winner of the Stella Artois World Draught Masters 2007 in Leuven, Belgium competing against 24 other countries from
Kazakhstan to Hong Kong!
On Friday 26 October, the Stella Artois Brewery in Leuven, Belgium was host to the eleventh annual Stella Artois World
Draught Masters contest, welcoming the winners of 24 locally-held contests throughout the world. The competition took a
broad spectrum of international Stella Artois brand ambassadors who reflect the widespread global appeal of Belgium’s
premium lager each competing for the coveted title of Stella Artois World Draught Master.
After 12 months of training and hard work and up against stiff international competition New Zealander Erin Carroll has
won the sought-after title of Stella Artois World Draught Master 2007 taking first place in the competition.
"We’re so pleased with Erin's result, she is a real ambassador for the brand and was such a great person to have on the
team," says Nigel King, Stella Artois Marketing Manager. “She did a brilliant job throughout the entire competition,
sailing through the semi-finals and final routine with confidence and pizzazz, the judges loved her!”
Always a fight to the finish, the competition heralds the importance of the Stella Artois 9-step pouring ritual: a
cleaning process, the position of the tap (not touching the beer, head or glass), the size of the head (no higher than
two fingers), and a careful re-dipping of the glass in cool water to restore its proper drinking temperature – all of
which ensure that a Stella Artois will always taste its best. Bottle-pouring finesse and table-serving protocol are also
taken into account. The competition focuses on the three Belgian beers : Stella Artois, Hoegaarden White and Leffe Brun.
“Without a doubt, a well-poured beer adds something special to the experience and the World Draught Masters goes a long
way in showcasing Stella Artois's commitment to quality, the importance of the 9-step pouring ritual and ensuring that
Stella Artois is always served at it's best. We're glad that Erin could join us on this journey, celebrating the fine
art of pouring a perfect chalice of the world’s most popular Belgian beer and bringing home a big win!" says King.
The last time NZ had a world win was in 2002 when Simon McGorman took home the major prize. Last years NZ Draught Master
Jason King placed fifth in Brussels but didn’t come home empty handed, he was awarded the People’s Choice award in 2006.
Erin receives a free trip to the destination of her choice anywhere in the world. Congratulations Erin!
ENDS