New Zealanders are more likely to dream of walking barefoot on a beach than on the red carpet, winning a Nobel Peace
Prize than an Oscar, and making a difference than making an impact – just some of the early indications from the
dreamier questions in the Big Dreams online survey launched on 1st November.
Peter Jackson is the only rival for Sir Edmund Hillary at the top of the rankings for top dream achiever in the survey,
and at the mid-point Karen Walker pips Helen Clark who is just ahead of Scribe. The full survey findings covering
subjects as diverse as education, business, sport and the arts will be unveiled in February 2006.
Week one of the three week initiative from Telecom saw Big Dreams sofas appear (and in some cases disappear) overnight
in 50 locations nationwide, including Main Street Paihia, Piha Beach, Kopu Bridge, Parliament steps, Cathedral Square
and Bluff Wharf.
Reports of spontaneous dreaming from the random sofas filtered back to the Big Dreams Sofa Tour, where famous dream
achievers supporting the Big Dreams initiative chatted to people in shopping malls, train stations and town squares
about the importance of dreaming for success. View a gallery of dream achievers including three All Blacks at
Former All Black Grant Fox in Christchurch, mountaineer Graeme Dingle in Auckland and drummer Shelton Woolright of Blind
Spot fame in Dunedin were first to take to the Big Dreams couches, where a whole team of dream catchers inspired
passers-by to complete the survey.
Thousands of surveys were completed both online and onsite, with a total of 316,974 hits flooding the
www.bigdreams.co.nz website in the first seven days.
Next in the hot seat on the Big Dreams Sofa Tour are Tim Shadbolt in Nelson (today), Sir Richard Hadlee in Wellington
(Saturday), Mandy Barker in Auckland (Sunday) and actor Jim Moriarty and Telecom CEO Theresa Gattung, on the couch in
Saturday 12th November – Sir Richard Hadlee in Manners Mall, Wellington at 12pm
Sunday 13th November – Mandy Barker at Selwyn Reserve, Mission Bay at 1pm
Monday 14th November - Theresa Gattung and Jim Moriarty in Cuba Mall, Wellington at 11am
Monday 14th November – Kerre Woodham at Chartwell Mall, Hamilton at 10.30am
Thursday 17th November - Jessie Gurunathan at Bayfair, Tauranga at 12pm
Further details of the Big Dreams initiative and the Big Dreams Sofa Tour are attached.
BIG DREAMS: Key Media Facts
Q1. What is Big Dreams?
Big Dreams is about finding out what New Zealanders want for themselves,
for their families and for future generations of Kiwis. We’re a great nation –
famous for key figures who have achieved their dreams e.g. Sir Edmund
Hillary, Dame Kiri Te Kanawa and Peter Jackson.
With the help of some famous Dream Catchers we’re asking all New Zealanders 15 years and over to participate.
Q2. Who are Dream Catchers?
Dream Catchers are famous New Zealanders who have achieved their own dreams and would like to inspire others to
reveal their hopes and dreams around sports, arts, education, community etc.
Dream Catchers participating in the tour include Mandy Barker, Grant Fox, Jessie Gurunathan, Shelton Woolright, Tim
Beveridge, Sir Richard Hadlee, Tim Shadbolt and Jim Moriarty.
A full list and interviews of each Dream Catcher can be found at www.bigdreams.co.nz
Q4. Where will the Dream Catchers be?
The Dream Catchers will be visiting the country on the Big Dreams sofa tour.
We have 2 Big Dreams sofa roadshows happening in the 3-week survey,
visiting 13 cities and more than 30 different locations nationwide, ranging from
shopping malls, to offices, to transport centres. The tour, which begins
today in Auckland and Christchurch, visits 13 cities, including Whangarei,
Hamilton, Tauranga, Rotorua, Napier, Hastings, Palmerston North, New
Plymouth, Wellington, Nelson and Dunedin.
Q5. How can I interview one of the Dream Catchers?
If you’d like to interview any of the Dream Catchers or visit the sofa roadshow, please call the Big Dreams press office
at Raynish & Partners on 09 309 6663.
Q6. Who can complete the survey?
Everyone 15 years or over who is currently living in New Zealand (not just visiting). There are no other
restrictions. It is accessible for all New Zealanders to take part – either online, via 0800 Big Dreams or the “Big
Dreams Sofa Tour”, where people will have access to the survey online or be distributed with hard copies of the survey.
Q7. How long is the survey live for?
The survey launched on Tuesday 1 November and will be open for 3 weeks, closing midnight Sunday 20 November.
Q8. How has the content been determined?
Research specialists for Big Dreams have gathered together groups of New Zealanders of all ages and backgrounds
around the country to discuss New Zealand’s biggest dreams in recent weeks. Those focus group discussions have
determined the content of the survey.
Q9. What will the results be used for?
Telecom will be using the results of the survey to ensure they’re doing everything we can to help New Zealanders achieve
their dreams. They will be revealing the results early next year.
Q10. Where can I find more information on Big Dreams?
Please visit www.bigdreams.co.nz