Alinghi Goes Weekly With Eurosport
Eurosport and Alinghi signed a groundbreaking deal today to bring Alinghi to a wider audience. The Defender of the 32nd
America’s Cup is to co-produce an “Inside Alinghi” weekly episode that Eurosport will broadcast every Wednesday evening
and repeat the following day and weekend, starting on the 11 May 2005 and playing up until the last race of the
America’s Cup Match in June 2007.
Alinghi, true to its pioneering pedigree has set a further precedent in having a full-time in-house team cameraman. He
follows the crew in their daily training, sailing and racing, making the Eurosport footage the genuine Alinghi article.
The passion for what the Alinghi team members do on a daily basis is palatable and their determination to win the Cup
again underpins every emotion.
One week from today, 102 million households in 54 countries throughout Europe, Western Russia, North Africa and Israel
can get a weekly glimpse of the personalities behind the Swiss power-pack. The program will show profile interviews,
special features, behind the scenes ‘never seen before’ footage and day-to-day team member tracking. You can feel for
yourself what it takes to be on the winning team, go onboard and see first-hand the manoeuvres that make these the best
sailors in the world and that is not all – there is a lot more to Alinghi than meets the eye, get up close and personal
with the sailmakers, design team, shore crew and everyone else that contributes to the end goal: winning the 32nd
America’s Cup.
These emissions will work up to a climax in 2007 – the year of the final fight for the America’s Cup – when Eurosport
will up their broadcasting to add special monthly Alinghi programs.
Patrick Magyar, Co-General Manager of Alinghi explains how happy and proud he is of the agreement with Eurosport: “The
interest Eurosport has shown in our Team is proof of the increased status of the America’s Cup and Alinghi as its
Defender. We are sure that the story that will unfold will not only be highly entertaining but also educational”.
Laurent-Eric Le Lay, General Manager of Eurosport explains: “The agreement with Alinghi is a real partnership. Alinghi
and its partners get access to more than 260 million Europeans that watch Eurosport. Eurosport has always been involved
in the promotion of the best in sports and is reinforcing its position to be the number one sports and sailing channel
in Europe by having an alliance with the number one sailing syndicate in the world: Alinghi”.
Team Alinghi sails for Switzerland and flies the colours of the Société Nautique de Genève. Its partners for the 2007
campaign are UBS and BT Infonet (Main Partners), as well as Audemars Piguet, SGS, Nespresso, MSC Cruises and North Sails
(Co sponsors).
Visit our web site at: www.alinghi.com