Pacific Music Awards announced
The Pacific Music Awards Committee is proud to announce the inaugural Pacific Music Awards to be held at Pasifika 2005
on March 11 next year.
With the phenomenal explosion of Pacific artists in New Zealand and internationally, it was felt that the time was right
for Pacific musicians to have their own awards event.
The Pacific Music Awards Committee (PMAC) feels strongly that through the creation of the Pacific Music Awards, Pacific
musicians and artists will get the full acknowledgement they truly deserve.
Spokesperson for the committee, Reverend Mua Strickson-Pua says “The Pacific Music Awards will ensure our artists will
be honoured, our music is promoted to the wider community and the event will be inspirational to young musicians as well
as established artists”.
The inaugural awards will feature four categories, Best Pacific Male Artist, Best Pacific Female Artist, Best Pacific
Group and the Recording Industry Association of New Zealand (RIANZ) Tui award for Best Pacific Music Album.
“Pasifika Festival has been the launching pad of many of the great artists dominating the current New Zealand music
industry, it’s an honour to be the first home of these awards” says Thelo Meleisea, Auckland City Events Management
Vodafone New Zealand Music Awards spokesperson Adam Holt says he is delighted with the announcement of the Pacific Music
Awards and RIANZ is 110 percent in support of this event.
“The huge growth in popularity of Pacific artists means a stand-alone Pacific Music Awards is not only feasible but
vital to the development of the genre. We are honoured that the Tui Award will be presented at the Pacific Music Awards
and the winner will also be acknowledged at the Vodafone New Zealand Music Awards in September 2005.
“In 2004 the Folk and Country Awards were enormously successful and achieved a strong promotional presence for the genre
and the winners of the Tuis. Similarly, launching the Pacific Music Awards at Pasifika can only help increase the
profile of Pacific Island talent.”
Pacific artists entered into the Tui category for Best Pacific Music Album will still be eligible to enter any other
non-genre category of the Vodafone New Zealand Music Awards such as Best Album, Single, Group, Music Video and the like.
Rev Mua Strickson-Pua is championing workshops in Auckland this week to raise awareness of this initiative within the
“These workshops are designed to start the dialogue and raise awareness of the new Pacific Music Awards initiative
within the Pacific community.
“New Zealand has a huge Pacific island community and we want to see the Pacific Music Awards growing and expanding to
reflect the importance of this musical genre.”
Samoan entertainer Lapi Mariner is enthusiastic about the awards.
“I think this event provides a beacon for Pacific entertainers, one that signals new opportunities to widen the audience
base. It’s good for us, it’s good for the genre and I believe it is a very positive move for New Zealand music.”
The PMAC is working with RIANZ to develop the criteria and eligibility rules for the new Awards. To rationalise the
eligibility period for entries into a calendar year, the first presentation is for music released in the six months
between June 1 and December 31, 2004. In 2006, the award will be for music released during the 12 months of 2005.
The Polynesian Music Tui, now known as the Best Pacific Music Album, was first presented at the 1983 New Zealand Music
It is envisaged that the Pacific Music Awards will become a vital part of the New Zealand music calendar.
Representatives on the committee include:
Petrina George, on behalf of APRA
Sina Moore, on behalf of Niu FM
Tom Etuata, on behalf of Radio 531 PI
Noma Sio and Matthew Salapu, on behalf of Wahine Malosi Charitable Trust
Mere Lomaloma Elliott and Thelo Meleisea, on behalf of Pasifika Festival 2004 Auckland City Events Management
Rev. Mua Strickson-Pua, on behalf of Tagata Pasifika (R.D.T.) and CHAIR of PMAC
Adam Holt, on behalf of RIANZ