Rugby hero ‘boxers’ way into hall of fame
Daniel Carter is the latest New Zealand sports hero to join Jockey’s iconic hall of fame.
The popular rugby player takes his place alongside top sportsmen such as Chris Cairns, Danny Morrison, Zinzan Brooke,
Paul MacDonald, Ian Ferguson and Mathew Ridge who have all donned a pair of Jockey underwear for the camera.
The campaign is an extension of Jockey’s support for national sporting heroes that stretches back almost two decades.
“While it was a bit nerve-wracking it was a great compliment to be asked to be part of such an illustrious Jockey
supporters’ club,” Carter says.
His much talked-about torso will be gracing 16 metre high billboards in Auckland and Christchurch from August 1.
The picture features the rugby player in a pair of Jockey’s new Sport Mesh Boxers.
Jockey spokesperson Paula Newbold says Carter bridges the male-female interest gap by appealing to a wide range of
people.
“Daniel’s a team player, a great sportsman and is body- and health-conscious. That appeals to the guys.
“He also appeals to women – he’s natural, so people can relate to him and he certainly doesn’t give the impression he’s
untouchable. The girls like that. And of course they don’t mind looking at him either.
“Sport has played a huge role in the development of New Zealand and so has Jockey over the years. One of our
catch-phrases has been that Jockey supports a whole lot of players.
“Men know the importance of good support and the new Jockey range as modelled by Daniel has plenty of that in all the
right places,” Ms Newbold says.
The larger-than-life Carter will overlook passers-by from the lofty perch of billboards in Auckland’s Queen Street and
Beach Road and on the corner of Durham and Kilmore Streets in Christchurch.
An identical picture is scheduled to appear in magazines and on the backs of buses in Auckland and Wellington.
New Zealanders bought nearly one million pairs of Jockey men’s underwear last year, Pacific Brands says – one pair for
every one and a half men aged 16 and over.
ends