New Zealand Design Duo are going Solo
After 13 years as New Zealand¹s design duo Caroline Church and Sherilyn Catchpole of State of Grace fame have announced
that they plan to go solo.
The Auckland based designers made the amicable decision to work independently following recent developments in their
personal and professional lives. The new direction will allow both designers to individually develop their creative
signature, building on the experience and success that the State of Grace brand has given them.
Designer Caroline Church is wasting no time with plans to launch her new brand for winter at Air New Zealand Fashion
Week 2004 under her own name, ŒCaroline Church.¹
³I see this move as a step forward, breaking from my well established label to strike out, not in a complete change of
direction, but with a new-found independence and assurance,² said designer Caroline Church.
The new Caroline Church collection epitomises luxury and elegance. Exquisite self-designed fabrics provide the
foundation in which timeless, feminine and flattering styles are created.
This continues the designer¹s tradition of providing outstanding pieces for special occasions, but also incorporates a
selection of garments that are equally divine, yet functional enough for everyday wear.
Caroline assures that her loyal followers will not be disappointed. ³I want a woman wearing the Caroline Church label to
look and feel like the most beautiful woman in the world.²
With sales of Caroline¹s current Summer 2005 collection up 32% it¹s no wonder retailers and customers are both excited
and supportive of the announcement.
"Caroline's collections have always been one of our top sellers,² said Diann Waugh, Waugh's in Dunedin, New Zealand.
³Sell through is fantastic, and the fabrics are gorgeous. I am so looking forward to seeing her new collection for
Winter 2005. It's an exciting time for Caroline and for Waugh's.²
"The division of the two labels will bring positive new challenges, with exciting growth, both personally and in
business, and much to learn,² said Tania Rupapera, Owner of Unity in Auckland and Wellington, New Zealand. ³As a buyer I
look forward to having more choices."
The Caroline Church Winter 2005 collection will be seen for the first time, on the catwalk at Air New Zealand Fashion
Week (October 18th-22nd). It will also be the start of a new collaboration with Champagne Lanson.
A revamped retail store will follow, in time to launch the new season in February 2005.