Media release
15 January 2004
EMIRATES PRODUCES A HOLE-IN-ONE WITH A DIFFERENCE
AT NEW ZEALAND OPEN TOURNAMENT
A unique hole-in-one prize with a bonus for a lucky spectator will be on offer from Emirates Airline during the Holden
New Zealand Open golf tournament, which starts at The Grange course in Auckland today.
At the par three 11th hole, one of four holes sponsored by Emirates, a first class return ticket to Dubai awaits the
golfer who can produce a hole-in-one shot on Friday, Saturday or Sunday. And any spectators who have the day before
guessed the name of the golfer will be in with the chance of two return business class tickets, with the value of the
trip escalating over the three days.
First entries for the Emirates Hole-In-One Challenge are being taken today Thursday, with spectators guessing who might
hole-in-one in Friday's round ? the successful entrant will win two business class return tickets on one of Emirates'
daily flights from Auckland to Sydney, Melbourne or Brisbane.
Tomorrow Friday, spectators can enter a golfer's name for Saturday ? the winning entry for that day will earn two
business class return tickets on one of the Dubai-based international airline's twice-daily flights to Singapore.
On Saturday, entries will be taken for the final day, Sunday ? and the winning entry for that day will get two business
class return tickets on one of Emirates' three daily services to Dubai.
If there is more than one entry with the name of the successful golfer, a draw will decide who gets the prize.
Emirates' New Zealand manager Chris Lethbridge said: "We have called it the Emirates Challenge because of the dual
nature of the feat. It is one thing for a golfer to achieve a hole-in-one, especially under the pressure of tournament
play, but it is another for someone to guess who that golfer might be.
"A spectator prize in addition to a prize for a golfer is highly unusual.
"The golfer will get deserved recognition with his first class trip on our advanced new airbus A340-500 to Dubai, home
of the Dubai Desert Classic tournament. At the same time we have given spectators their own opportunity to win
something. With thousands of spectators being on the course, there are multiple chances of a successful guess if there
is a hole-in-one, hence the draw to decide the winner if necessary."
Entry cards will be available inside the main entrance to the course, as well as at the 11th hole itself. Boxes for
completed cards will be placed at the 11th tee and cleared at the end of Thursday, Friday and Saturday in preparation
for the following day's play in each case.
ENDS