12 December 2003
More Are Watching Locally Made TV
New Zealanders in their droves continue to watch and enjoy locally made documentaries on television, but now other
programmes are catching up. That's according to NZ On Air's latest research report, the NZ On Air Public Information and
Opinion Monitor for 2003, prepared for the agency by research company, TNS.
"We've become used to seeing high levels of viewing and enjoyment of New Zealand documentaries over the years, and this
year is no exception with 91% of respondents saying they regularly watch them," said NZ On Air Chief Executive Jo
Tyndall, "but this time we're also seeing a surge in the number of people watching locally made drama, comedy,
children's programmes – in fact all of the other programme types."
The NZ On Air Public Information and Opinion Monitor is conducted every year, and is one of the research projects the
agency regularly undertakes to inform funding policy development and decision-making processes. It measures public
attitudes not only to the services funded by NZ On Air, but also to all local content on television and radio, including
New Zealand music, in a much wider context.
"Two thirds of those questioned regularly watch New Zealand-made drama, comedy and special interest programmes – up
significantly on last year - and overall there's strong support for what they're seeing. From our point of view it's a
sound endorsement for the high standard of the programmes being offered."
New Zealand music featured strongly in this year's research too, with 67% of people saying that it is important that
radio stations play locally produced music, and more than half already noticing an increase in the amount played.
"Home grown television and radio programmes and music are reaching more New Zealanders than ever, and really being
appreciated for their distinctiveness and quality. The commitment and support from broadcasters is paying dividends,"
said Ms Tyndall.
"The development and implementation of local content targets for both music and television are clear evidence of an
industry that's proud to broadcast locally produced material, and the response from those watching and listening proves
that that pride and support is well-placed," she said.
More information on the NZ On Air Public Information and Opinion Monitor for 2003, and other research is available on
the NZ On Air website at www.nzonair.govt.nz