MEDIA RELEASE
Wednesday 17 September 2003
New Electronic Fishing Magazine Launched
“Reel Life” a new E-Zine is to be issued for the first time tomorrow by Fish & Game New Zealand.
The new free electronic newsletter will be sent to a database of approximately 8,000 freshwater anglers around the
country. The first issue has articles on key fishing issues, updates on Fish & Game New Zealand activities, prospects for the new season staring on October 1, reviews on angling books and equipment,
and environmental information of interest to anglers.
“Our database is growing quickly and we aiming for 30,000 or more anglers over the next two years,” says Fish & Game New Zealand spokesperson Graham Ford. “An electronic magazine will provide Fish & Game New Zealand with a low cost, very efficient way of frequently communicating key information to its community of
anglers. We are producing an E-Zine every six weeks with the eventual goal of making it a monthly publication.”
“So far the members of fishing community we have contacted such as fishing guides, fishing retailers, and anglers have
been very enthusiastic about the concept. We use a number of tools to communicate with our licence holders and we
believe that Reel Life will further enhance our communication.”
The new E-Zine is a joint venture between Fish & Game New Zealand and the electronic publisher Inbox Ltd. Anglers interesting in getting the free E-Zine should visit
www.reellife.co.nz to subscribe.
“We want to give anglers a good range of strong, interesting material, ranging from tips to improve fishing techniques
and good fishing areas, to some very interesting background political and scientific ,material. For example, this first
issue will include an analysis of the effect on anglers of the Project Aqua proposal on the Waitaki River, information
on the Central Plains Water irrigation proposal in Canterbury, and a fishing survey for the Central North Island.”
“Progress creating Reel Life has been very good ,” says Graham Ford, “and we considering developing a similar
publication aimed at game bird hunters.”
ENDS