Blockbuster® Awards 100,000th Prize Through Visible Results Loyalty Program
Auckland– Visible Results and JSM Entertainment today celebrated the issue of the 100,000th prize through the
BLOCKBUSTER® Rewards program. The total value of prizes given away to members since the program launched three months
ago represents about $300,000 of the $1 million annual prize pool.
BLOCKBUSTER® Rewards was launched in mid-June in all twenty-four New Zealand BLOCKBUSTER® video stores for which JSM
holds licensing rights. The program replaced customers’ existing BLOCKBUSTER® membership cards while allowing them to
retain their existing membership numbers and rental histories.
Enrolments in the programme have far exceeded initial expectations, with current membership figures at 120% of first
quarter goals. Nearly 2,000 members have already achieved top tier Privilege Plus status – an elite group entered by
earning 300 points, which equates to approximately 60 movie rentals per member since the programme launch.
Steve Dods, Master Franchisee for Blockbuster New Zealand, titlehas received extremely positive feedback from both
stores and customers. “Our staff has a great time with this programme. It promotes a really positive atmosphere in
store. The customers’ love it, especially the coupons they can use to revoke late fees, although they get a kick out of
all the prizes we give away,” he explained.
The BLOCKBUSTER® Rewards program operates on the Visible Results Loyalty System and uses a unique thermally activated
GraphiCard™ to display updated points totals and messages on the members’ card after every transaction. The program
features two tiers: BLOCKBUSTER® Rewards and BLOCKBUSTER® Privilege Plus. Members earn one point per dollar spent in
BLOCKBUSTER® stores, whether on movie rentals, movie purchases or concession items. The program also includes an
“instant win” component featuring prizes from third-party partners such as Burger King, as well as coupons that entitle
users to such perks as free video rental, a $1 video rental with the rental of another video at full price, and
complimentary concession items.
About Visible Results Headquartered in Auckland, New Zealand the Visible Results Group of Companies has, since its
inception in 1997, emerged as one of the world’s leading customer relationship firms, serving a growing client base
across the general retail industry. The company currently operates programs in nine countries globally, including the
USA, Australia, New Zealand, Singapore, Japan, Spain, Colombia, China and Hong Kong.
About Blockbuster Blockbuster Inc. is a publicly traded subsidiary of Viacom Inc, and is the world’s leading renter of
videos DVDs and video games, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia.