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Blockbuster® Awards 100,000th Prize

Published: Thu 26 Sep 2002 12:11 AM
Blockbuster® Awards 100,000th Prize Through Visible Results Loyalty Program
Auckland– Visible Results and JSM Entertainment today celebrated the issue of the 100,000th prize through the BLOCKBUSTER® Rewards program. The total value of prizes given away to members since the program launched three months ago represents about $300,000 of the $1 million annual prize pool.
BLOCKBUSTER® Rewards was launched in mid-June in all twenty-four New Zealand BLOCKBUSTER® video stores for which JSM holds licensing rights. The program replaced customers’ existing BLOCKBUSTER® membership cards while allowing them to retain their existing membership numbers and rental histories.
Enrolments in the programme have far exceeded initial expectations, with current membership figures at 120% of first quarter goals. Nearly 2,000 members have already achieved top tier Privilege Plus status – an elite group entered by earning 300 points, which equates to approximately 60 movie rentals per member since the programme launch.
Steve Dods, Master Franchisee for Blockbuster New Zealand, titlehas received extremely positive feedback from both stores and customers. “Our staff has a great time with this programme. It promotes a really positive atmosphere in store. The customers’ love it, especially the coupons they can use to revoke late fees, although they get a kick out of all the prizes we give away,” he explained.
The BLOCKBUSTER® Rewards program operates on the Visible Results Loyalty System and uses a unique thermally activated GraphiCard™ to display updated points totals and messages on the members’ card after every transaction. The program features two tiers: BLOCKBUSTER® Rewards and BLOCKBUSTER® Privilege Plus. Members earn one point per dollar spent in BLOCKBUSTER® stores, whether on movie rentals, movie purchases or concession items. The program also includes an “instant win” component featuring prizes from third-party partners such as Burger King, as well as coupons that entitle users to such perks as free video rental, a $1 video rental with the rental of another video at full price, and complimentary concession items.
About Visible Results Headquartered in Auckland, New Zealand the Visible Results Group of Companies has, since its inception in 1997, emerged as one of the world’s leading customer relationship firms, serving a growing client base across the general retail industry. The company currently operates programs in nine countries globally, including the USA, Australia, New Zealand, Singapore, Japan, Spain, Colombia, China and Hong Kong.
About Blockbuster Blockbuster Inc. is a publicly traded subsidiary of Viacom Inc, and is the world’s leading renter of videos DVDs and video games, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia.

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