Media Release For Immediate Release
id DUNEDIN Fashion 2002 Show
(Dunedin, Otago, New Zealand, 1 February 2002) Already a hit on Dunedin and international catwalks, 14 of the City's
top designers will undoubtedly turn heads with their Winter range at the upcoming id DUNEDIN Fashion Otago Daily Times
Winter 2002 Collections on 9 April. Now in its third season, id DUNEDIN Fashion has become a celebrated and much
anticipated event. It gives consumers the rare opportunity to view upcoming collections on a catwalk first hand. A
finale to this year's show will be the early preview of some of the designer's 2002 Spring garments, a coupe for
visiting media, buyers and shoppers. id DUNEDIN Fashion takes place on the snow sparkling platform of the Flemish Gothic
Dunedin Railway Station. All this to be concluded with Dunedin's after party of the year in the beautifully stained
glass and tiled foyer.
Dunedin City's id, or identity, as a fashion centre is world-renowned. Even more so with the attention local designers
received from the inaugural L'Oreal New Zealand Fashion Week in October 2001 and the success of id DUNEDIN Fashion 2001.
The City received global billing as #17 in the recent Australian Harper's' Bizarre 'Hip List 2002 - The Hot 100'
"Dunedin (no really): New Zealand's new fashion frontier, home of NOM D, Nicholas Blanchet and Tanya Carlson."; and was
seen as an icon for the country with Jen Ford of UK's Wallpaper saying in October 2001: "You [New Zealand] have Dunedin,
which is very dark and gothic and sort of brooding. People have compared it to the Belgium designers - definitely
fresh".
Fashion buyers have been invited to enjoy the event and access private showings of the designers Spring collections. New
this year is an influx of consumers booking flights to Dunedin to buy their winter designer wardrobe.
Top international export labels of Nicholas Blanchet, Tanya Carlson, Dot Com, Mild Red and NOM D featured in the
upcoming 2002 show are sold in prestigious boutiques and department stores from Sydney to Tokyo to London.
Nicholas Blanchet is taking inspiration from dark moody days spent in wild isolation on a backcountry farm for his
Winter 2002 collection. Colours are influenced by the season - storm clouds merging with the land - misty greys, deep
navy, earth shades, browns and dark greens. Wool is predominant in fine suitings in plains, pinstripes and checks and
provides dramatic contrast to the casual endurance of denim and corduroy.
Tanya Carlson's evocative Winter 2002 is titled 'The Fall of the Winter Palace'. With sumptuous velvets, Chantilly
French lace, military inspired Great Coats and handpainted military emblems, the range imbues the opulence and spirit of
the turn-of-the-century Russia with modern wit and contemporary detailing. The range features daywear suitable for the
corporate environment or cocktails, drop-dead glamorous for that special occasion and casual wear that includes
Carlson's jeans selection. The palette is black, olive, burgundy and Prussian blue.
Richard Moore is the creative force of leading Tamahine label, Dot Com. Moore describes his winter collection as
'Urbanwear'. Strongly influenced by dance culture and sport styling the range features New Zealand fine merino, bold
colour and unique textural knitwear. The theme of winter is reflected in outrageously oversized mittens and polo neck
knits. The cold is challenged with designs that naughtily expose the legs and midriff. Popular for both men and women,
Dot Com is becoming well known for its funky styling and knit structures.
Donna Tulloch's blending of asymmetrical forms and folding textures create sculpturally feminine lines in her Mild Red
collection. Individual cuts and darting create the difference. The range features sculptural knitwear in wool, wool
lycra, merino felt and introduces a limited edition of draped oilskin and transparent skirts. Style names are boldly
themed 'Guilt' (a great success at NZ Fashion week), 'sweet corruption', 'wicked irony', 'luscious sin' and the
discerning 'Madam Justice'.
Paying homage to tailors past, NOM D Winter 2002 reworks traditional menswear into androgynous silhouettes. Based on
functionality, garments are masculine, seams rearranged, and vintage pieces reworked into one-off designs. The names of
old labels past are given new life while colours remain dark with infusions of pale pink and blue. Knitwear concentrates
on texture in simple shapes. Classic ideas are reconstructed to complement the masculine feel of form and function.
Collaboration with artist Ben Webb results in a unique series of T-shirts.
Sold throughout New Zealand and burgeoning onto the international front is Andrea Bentley's collection of textured
knitwears and sleek suits inspired by Art Noveau and Celtic influences with a distinctly Dunedin twist. Varying textures
and playful use of light influence Juliet Fay's aduki winter collection. Strong dark wool, edgy interlocking pieces and
sleek slim lines make truly individual statements. Cheryl Burtenshaw's range is a tailored, with a strong sculptural
style and versatile elegance. Fieke Neuman explores the lasting legacy of punk on fashion in her upcoming collection
'Bondaged: the Nostalgia of Punk' Kylie Niovara-Dave's Niovara winter range can be defined as eclectic, from
sophisticated woollen garments to chunky knits reminiscent of the sixties.
Dunedin City's inaugural FASHION INCUBATOR features the works of Cat Callanan's edgy streetwear and bold and sexy
individualism in her label Ivy. Toni Darling defines winter 2002 through striking and sensual variations on the Japanese
kimono. Shelly Tiplady's label Akimbo features classically sexy, fitted and flattering selection of dresses, skirts and
tailored shirts. The Christina Perriam label's theme for Winter 2002 is 'The Heiress', featuring elegant and
well-tailored styles that are strongly sculptured and designed to be versatile.
id DUNEDIN Fashion will be held at the Dunedin Railway Station on 9 April 2002 starting 6.30pm for pre-drinks. Tickets
to the show are $40 and will be on sale from 9 March 2002 at the following stores: in Dunedin at Plume, 310 George
Street, (03) 477 9358 and Waughs, 460 George Street, (03) 479 2946; and Queenstown at Angel Divine, The Mall, (03) 442
8988. For more information check out id DUNEDIN Fashion website at www.id-dunedinfashion.com
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For media co-ordination, support, interviews, Dunedin City freelance reporter options, high-quality visuals of catwalk,
behind-the-scene and after function please contact:
New Zealand media: Jennifer Hooker, Dunedin City Council, phone (03) 474 3815; e-mail jhooker@dcc.govt.nz or/ Teresa
Stevenson, ID DUNEDIN FASHION co-ordinator, (03) 473 7587; e-mail teresa.stevenson@dcc.govt.nz
Australian media: Hamish Saxton, Tourism Dunedin, phone +64 3 471 8042; e-mail hsaxton@tourismdunedin.co.nz