Ezibuy Supports Richest Women's Sporting Event
12 December 2001 MEDIA RELEASE
EZIBUY TO PROVIDE MAJOR SUPPORT TO NEW ZEALAND'S RICHEST WOMEN'S SPORTING EVENT
Auckland Tennis today announced EziBuy has been appointed singles and doubles title sponsor of the ASB BANK Classic,
New Zealand's richest women's sporting event featuring Anna Kournikova.
John McEwing, marketing manager, Auckland Tennis said in EziBuy it has found a strategic partner to work towards the
common goal of providing the public of New Zealand the crème de la crème of women's tennis action this summer.
"We are delighted EziBuy has chosen to partner us for the 2002 ASB BANK Classic which is set to be the most stunning
display of women's tennis ever showcased in New Zealand," he said.
Peter Gillespie, director, EziBuy is very excited about the company's first year of involvement with ASB BANK Classic.
"As a company we are going from strength to strength and this event will provide an excellent platform for us to further
build our brand in the marketplace.
"EziBuy is synonymous with women's apparel so it makes strategic sense for us to associate ourselves with one of the
most loved games of women's sport in New Zealand," he said.
EziBuy will have naming rights to the singles and doubles so they will become 'EziBuy Singles' and 'EziBuy Doubles'
within the overall ASB BANK Classic event.
The sponsorship announcement comes just one week after EziBuy announced it has bought the extensive databases of Myer
Direct, Australia's largest direct mail company. - ends -
For further information please contact:
John McEwing or Nikki Wright Marketing Manager Media
Manager Auckland Tennis ASB BANK Classic Mobile: 021 675 004
Mobile: 021 671 097 e-mail: john@aucklandtennis.co.nz e-mail: nikki@porternovelli.co.nz About EziBuy
EziBuy is a mail order company, privately owned and established in Palmerston North in 1978. The owners of EziBuy
maintain an active involvement in the day-to-day operation of the business. When the company started it employed a staff
of two; today it employs approximately 500 staff and operates seven days a week. EziBuy is New Zealand's largest
catalogue company with orders coming from the top of the North Island to the southern tip of Stewart Island.