MEDIA RELEASE
30 November 2001
SINner Society Launched
The SINners’ Society 2002 was launched in Wellington today by Catherine Hatfield, business coach and life strategist.
SINners’ Society is founded on a concept created by Chicago columnist, Eric Zorn, and has run effectively in the United
States for the past 12 months. The acronym, SIN, stands for Someday Is Now! and the concept is based on encouraging
people to achieve a long held goal.
Participants, supported by a number of coaches and each other, report back via email each month, the results of which
are compiled and emailed out in newsletter format on a monthly basis.
The ten month programme caters for up to 100 people from any background.
Ms Hatfield says the programme’s focus is to use lots of support and encouragement to assist society members to achieve
their goals. Previous participants have achieved goals ranging from completing a manuscript to forming a band and
releasing a CD, from learning to yodel to mastering a new language.
The cost to participants is nothing more than their time, 30 minutes per day/six days per week, and their own provision
of any resources they may require to make their goal a reality.
Participants are encouraged to meet with each other in person, via email or chatrooms (anonymity is not allowed) to
offer support and encouragement and are invited to a graduation celebration at the end of the ten months. The programme
runs 1 February to 30 November 2002. Applications must be received and approved by 31 December 2001.
Anyone interested in becoming a member of the SINners’ Society 2002 should contact Catherine Hatfield,
sinsociety@ihug.co.nz, for the conditions of participation and an application form.
For further information, contact:
Catherine Hatfield
04-470-4511
021-636-624