INDEPENDENT NEWS

NZ Takes The Honours On Hard Rock Cafes’ 30th

Published: Thu 31 May 2001 03:40 PM
New Zealand Takes The Honours On Hard Rock Cafes’
30th Anniversary
Hard Rock Cafe is officially opening its first New Zealand restaurant in Queenstown on 22 June, marking the 30th anniversary of the international chain.
The opening festivities will be one of the highlights of Hard Rock Cafes’ worldwide celebrations.
“It’s fitting that Hard Rock Cafe’s newest restaurant should be opened amidst worldwide celebrations,” says Hard Rock Cafe spokesperson Caroline Davidson.
Hard Rock Cafe has a reputation for hosting star-studded parties with exceptional entertainment and catering. The official opening in Queenstown is set to follow this tradition, which will feature an internationally acclaimed rock artist.
A limited number of tickets to the exclusive official opening party are being made available to the public.
Funds raised from the evening will go to international children’s charity, the Variety Club, in keeping with Hard Rock Cafe’s strong commitment to giving back to the community.
The Variety Club has a proven track record of hosting high-calibre events that raise funds for needy children. In the past 10 years they have successfully raised over $7million for sick and disadvantaged children in New Zealand.
“Keen music fans should get their tickets quickly to avoid missing out on a great party and the performance by this exciting international artist, ” says Caroline.
Tickets are $85 (+GST) and are available by calling (03) 441 3113.
ENDS
HARD ROCK CAFE MILESTONES
1971 JUNE
Peter Morton and Isaac Tigrett open the first Hard Rock Cafe in London, England in Hyde Park across from Buckingham Palace.
1982 OCTOBER
The first Hard Rock Cafe in the United States opens in Los Angeles.
1984 OCTOBER
First Hard Rock Cafe logo t-shirt made available for sale to the public in the Hard Rock Cafe New York.
1985 JULY
Hard Rock Cafe New York sells the first logo guitar pins, which turns into a collecting frenzy that is still going on today!
1985 JULY
Hard Rock Cafe provides the backstage catering for the Live Aid concerts in both Wembley Stadium in London and in Philadelphia.
1987 APRIL
Hard Rock Cafe Int'l goes public on the American Stock Exchange. Hard Rock Cafe caters breakfast on the floor of the New York Stock exchange and Blues Brothers play on the balcony before the opening bell.
1990 SEPTEMBER
Hard Rock Cafe Launches the Signature Series t-shirt line to benefit charity organisations.
1995 MARCH
World’s first rock’n’roll hotel opens: Hard Rock America opens Hard Rock Hotel and Casino, Las Vegas!
1996 JUNE
Happy 25th Anniversary, Hard Rock Cafe!
1997 FEBRUARY
Hard Rock Cafe and Rhino Records form a joint venture label called Hard Rock Records which goes on to sell more than 250,000 compilation CD's in the first year.
1997 MARCH
Hard Rock Cafe hits television with "Hard Rock Live" a weekly live music series on VH1.
1998 MAY
Hard Rock Hotel, Bali opens.
1998 JUNE
Hard Rock Cafe and Universal Studios, Inc. announce a multi-million dollar alliance to create the ultimate rock music vacation destination –The Hard Rock Hotel at Universal Orlando in Florida. The 650-room hotel will be created with Loews Hotels.
1998 NOVEMBER
Hard Rock Cafe launches www.hardrock.com. The site offers information and imagery of Hard Rock Cafe locations, photos, music news and descriptions of select items from its memorabilia collection and online shopping.
1999 MARCH
Hard Rock Cafe celebrates the grand opening of its first U.S. -based Hard Rock Live concert venue and new Hard Rock Cafe in Orlando, Florida-the world's largest- with a benefit concert featuring a special performance by Sir Elton John. The event raised funds for the Elton John AIDS Foundation and Give Kids the World.
1999 JUNE
More than 127,000 people attend Hard Rock Cafe Rockfest at the Atlanta Motor Speedway, with Third Eye Blind, The Offspring, Collective Soul, Sugar Ray, and many more performing.
2000 JULY
HRC hosts the second annual Hard Rock Cafe Rockfest at the Chicago Motor Speedway, with Metallica, Kid Rock, Stone Temple Pilots, Barenaked Ladies, Third Eye Blind, Tonic, Nine Days, and many more performing.
2000 SEPTEMBER
Hard Rock Cafe signs a deal with eBay to establish a premiere trading community for Hard Rock music memorabilia and collectibles.
2000 SEPTEMBER
The Hard Rock Cafe Chicago is redesigned to represent an evolution of what HRC will become over the next five years. The new look embodies the company's strategy to offer customers the ultimate music experience, appeal to a younger generation and bring HRC into the 21st century.
2001 JANUARY
The Hard Rock Hotel opens in Orlando, Florida at Universal Studios
2001 JUNE
Hard Rock Cafes’ 30th Anniversary.
2001 JUNE
First New Zealand Hard Rock Cafe opens in Queenstown.

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