Media Release 18 April, 2001
BIG NEWS ROCKS SMALL TOWN
There’s big news in the rock scene of one of New Zealand’s small towns. Hard Rock Cafe, the global entertainment company
and original theme restaurant chain, has today taken its first public step to open a restaurant in Queenstown – the
first in New Zealand.
Work behind the scenes will be made official this morning with Hard Rock Cafe’s traditional raising of their big guitar
sign. The massive 4 metre long neon guitar will be hoisted by crane and attached to the side of Stratton House on Beach
Street at 8.30am this morning. The street will be closed throughout the raising.
Weighing between 400 and 500kgs the guitar is modeled on a Gibson ES355, hollow-bodied double cutaway electric guitar.
The opening of Hard Rock Cafe Queenstown will mark the 30th anniversary year of this successful brand. Plans for the
official opening party are being kept under tight wraps by Hard Rock Cafe organisers.
Trademark music memorabilia for the restaurant is currently being sourced and will include New Zealand rock treasures
and local staff training is also well underway for the Queenstown restaurant with trainers from Hard Rock Cafe
restaurants in the United States and London.
Ends
For more information please contact:
Alexa Forbes Sally Frewin
Tel: (03) 442 2994 Tel: (09) 979 2007
Mob: 021 301 703 Mob: 025 919 818