NEWS RELEASE: Immediate release
BIG DEMAND FOR NZ's 1st TOURISM DVD
New Zealand's first DVD for consumer sale "Coast to Coast" is in big demand worldwide. The DVD Power produced DVD
propels New Zealand Tourism into the 21st century.
AUCKLAND, NEW ZEALAND ( Wednesday 21 February, 2001) DVD Power Ltd, New Zealand's foremost digital media publishing
company, reported today that 3 days after release, demand for New Zealand's first produced DVD for consumer sale, has
far exceeded the companys wildest dreams.
The 70 minute DVD Power produced tourism DVD "Coast to Coast", was commissioned by New Zealand Video Tours, and created
from New Zealand's No.1 selling video of the same name.
DVD Power, Production Manager, Rob Verhoeven describes "Coast to Coast" as a major milestone for both DVD Power and New
Zealand, and sets the blueprint that revolutionises the way New Zealand businesses will need to seriously consider how
to get noticed when generating sales on an international stage.
Rob describes "Coast to Coast" as a 70 minute interactive adrenalin pumping tour through New Zealand in choice of eight
languages - English, Japanese, German, French, Spanish, Italian, Thai and Korean.
Extra features include stunning sections on Culture, Natural Wonders and Adventure including a hair raising bungee jump
he said.
Viewers anywhere in the world, in the comfort of their home or office, can now go on an amazing video tour of New
Zealand selecting the segments to be viewed in more detail from an on screen interactive menu. Choosing when and in what
order they wish to travel through paradise, including the ability to randomly revisit their favorite screens to
experience New Zealand's wonderfully diverse tourism attractions unfolding before them, said Rob.
Tremendous savings in replication, marketing and logistics are being achieved as a result of one DVD title, now
replacing the 20 or so bulky videotape versions previously required to cater for an international market.
Prior to DVD, the only way we could operate a global video business, was to cater for the 3 world wide television
formats, PAL, NTSC, SEACAM along with a minimum of 8 languages, for each tourism title we release.
New Zealand Video Tours, Managing Director, Bruce Reynolds said "Multiple each of our tourism titles x 20 and you can
see why I can't wait for vhs tape completely replaced by DVD. "Gone will be the days of wondering if our core business
is warehousing or if we are just masquerading as part time producers of New Zealand's best selling tourism videos" he
said Bruce said international visitors were one reason New Zealand Video Tours commissioned DVD Power to commence
repurposing the first of our video tapes. Due to the increasing number of inquiries regarding why New Zealand's best
selling tourism videos were not avaliable on DVD, we simply had to enter the 21st century and meet the demand.
Generating a "buzz" for a product in the highly competitive international tourism market is no easy task he says. DVD is
impressive. With far superior picture and sound quality compared to VHS tape, and up to a massive 28 times the
information storage capacity of CD - ROM, DVD provides an enormous opportunity for our company to increase earnings and
save tremendous amounts of money in conducting business globally Bruce said.
New Zealand Video Tours selected the DVD Power team to create "Coast to Coast", as its' team includes some of the
world's most internationally respected authorities and international award winning DVD producers. It was this amassing
and formidable mix of knowledge and unbeatable industry expertise that has been established in New Zealand, that gave me
the absolute confidence to trust such a new company with a major milestone for our company.
New Zealand Video Tours believe DVD might just be the magic bullet New Zealand is looking for. The thin convergence
disk that can travel the world, speak multiple languages, offer instant play back, make connections and link the missing
pieces of the puzzle. DVD allows consumer satisfaction and interest generation to be taken to a whole new level of
informing and entertaining, by offering a common and consistent platform for targeting individual use or mass
distribution world wide in a most cost effective method, Rob said
Bruce described that the first time he viewed a pre-release version of "Coast to Coast" on a 4 metre wide theatre
screen, he was totally blown away by the unbelievable experience. Years associated with the film industry couldn't
prepare him for the absolutely stunning way, New Zealands natural beauty and tourist attractions were unfolding and
being show case before my eyes. Videotape looks bad on a 1 metre screen let alone a 4 metre one, he said.
I quickly came to realise, why DVD is the fastest growing global electronic consumer product ever, and being used by
governments and corporations worldwide to punch home their messages to citizens and consumers alike Bruce says. Auckland
based DVD Power, is the most advaced DVD digital media publishing facility in New Zealand, developing cutting edge DVD
applications for corporate, educational and consumer applications. It is one of the few in the world who are at the
cutting edge of Web-DVD expertise, providing new revenue opportunities for marketing and educational providers, said DVD
Power Designer Author, Tara Davidson. DVD-Video and Web-DVD are certainly going to change the way businesses compete in
the new media age. The communication and entertainment industries are already in convergence mode, collectively
positioning for the new millennium. As consumer access to information reaches overload, it will be the content and the
way it is delivered that dictates which companies will dominate. News, weather, and sport will become ubiquitous,
leaving the greatest income streams to be enjoyed by providers of content and innovative leading edge delivery methods
such as developed by DVD Power said Allan Shean Business Development manager for DVD Power. End
About DVD Power Ltd (DVD production inquiries)
With arguably one of Asia-Pacific's, if not the worlds most experienced team of DVD authoring professionals, DVD Power
is well positioned to significantly contribute to establishing New Zealand as the Asia -Pacific hub of innovative
excellence in digital media publishing and ecommerce enhancement solutions. DVD Power was registered in March
2001."Coast to Coast" is the companys first DVD produced for consumer sale. Contact: Allan Shean, Business Development
Manager Ph + 64 (9) 415-5681 Fax + 64 (9) 415-5639 Mob: + 64 (025) 610-2784 allan@dvdpower.co.nz www.dvdpower.co.nz
About New Zealand Video Tours ("Coast to Coast" Distribution inquiries) The company has been producing and distributing
video programs about New Zealand for 16 years. Since producing this countries first ever sell-throu video in 1984, the
company has continued on its pioneering path. Notable firsts are; First special interest video (The Maori), first
foreign language video, first CD-Rom about New Zealand, and now first DVD. Contact: Bruce Reynolds, Managing Director Ph
/ Fax +64 (9) 415-9310 nzvt@xtra.co.nz www.nzvt.co.nz