The Kiwi tech start-up veteran instrumental to the success of Neighbourly and GrabOne, Casey Eden, has come together
with leading private equity marketplace, Snowball Effect, to launch Orchestra - a centralised company and stakeholder
management platform.
Uniquely positioned as the intersection between private companies, their investors and business advisors, Orchestra’s
all-in-one platform provides a completely new way for companies of all sizes to manage a range of compliance tasks. It
also offers a user-friendly hub for investors to view and interact with their private investments.
Features include a fully compliant share registry digitally integrated with the NZ Companies Office, as well as services
for company compliance, document storage, stakeholder engagement and employee stock ownership plans (ESOP). Orchestra
can also integrate with secondary markets, allowing investors to partake in secondary trading events.
In New Zealand alone there are over 630,000 companies, all of whom are legally required to meet certain compliance
tasks, including having a share registry. Orchestra provides the ultimate tool to meet these obligations whilst building
stronger connections with private investors.
Co-founder and managing director, Casey Eden, says, “There are thousands of Kiwi business owners that aren’t aware of,
or know how to manage company compliance requirements and investor correspondence efficiently. We know from experience
that investors who are more engaged with their portfolios and receive regular communications usually invest more.
Companies that act on this are better placed to take full advantage of the benefits that come with private investment.”
Investors can also use the platform to manage their private company portfolios, track share transactions, as well as
easily access and engage with important correspondence or documents from companies on the platform.
As a foundation investor, Shane Bradley believes Orchestra solves the problems that thousands of companies and investors
come up against every year.
“Casey and I have worked together for many years and he was instrumental in GrabOne’s and Neighbourly’s success. I know
him well, trust him explicitly and it was always my intention to back him in his next venture. As a regular investor
into private companies in New Zealand, I’ve experienced first-hand the challenges that come alongside the absence of a
comprehensive platform like this. Personally, I’m really excited to be able to use Orchestra to manage my own investment
companies.”
In addition to companies and investors, business advisors such as accountants and lawyers are able to use Orchestra to
manage their clients’ equity and Companies Office obligations, via the platform’s built-in compliance checks and
simplified workflows.
Snowball Effect co-founder and CEO, Simeon Burnett says, “Just like Snowball Effect, Orchestra has been developed to
help simplify the world of investing for Kiwi investors and companies alike. We’re looking forward to working together
with Casey and the team to continue to introduce New Zealand and other countries to more modern, simple ways of
investing.”
With an international market in mind, Orchestra plans to begin expanding within the APAC region by early 2021, and has
begun discussions with investors about a future capital raise to support this.
Eden concludes, “We believe that investing in private companies is incredibly beneficial for New Zealand, especially
during a time like this. More importantly, we want to give investors the confidence to get involved with our economy in
a new, innovative way. We’ve got big plans for Orchestra, so watch this space.”
To learn more, please see the introduction video: https://www.orchestra.co.nz/orchestra-intro.html