Terabyte Interactive, New Zealand’s most established digital marketing agency, is thrilled to be celebrating 30 years of
digital, even amidst COVID-19.
In May this year, Terabyte officially marked their 30th year in market, sparking a trip down memory lane to look back on
their rich history.
First launched as Teramedia in 1990, the Company produced content for CD-ROMs and created an award-winning edutainment
internet portal. In fact in 1998, Teramedia created and manufactured the first ever CD-ROM in New Zealand alongside Xtra
for the rollout of their very first internet connections.
Since 1990, Terabyte has seen the digital landscape transform over the years, and has proudly been able to transform
with it, now working as one of New Zealand’s premier digital marketing agencies crafting unique digital experiences that
transform businesses.
Damian Swaffield, Terabyte’s CEO, says this is a great milestone for a digital agency to reach, but it’s a strange
feeling to have celebrated during a pandemic.
“For a digital agency to have been in market for 30 years is definitely something to celebrate and I’m proud of what
Terabyte has achieved over the years. But, it’s an interesting time to be celebrating too. COVID-19 is an unprecedented
time and has brought with it many changes for the digital landscape. It just goes to show that after being around for 30
years, we’ve lasted through many market conditions and we will last through many more.”
Damian says Terabyte’s core values of being based around exceptional clients and staff have allowed the Company to
continue offering value to their clients in this new landscape.
“This time has reminded us what we do so well which is partnering with our clients to achieve great things. Terabyte is
built on an amazing team of thinkers and doers, working with a range of extraordinary clients to bring to life their
ideas. I want to say thanks to all our team of past and current clients and staff who truly make Terabyte what we are.
We will continue to support our clients while they get back to business in this new landscape.”
A look back on Terabyte’s history through their new 30 Years of Digital webpage, shows just how versatile the company
is, working with some of the leading businesses in New Zealand.
Terabyte, at one time part owned by INL, a Rupert Murdoch company, was the co- mastermind behind the original design and
build of Virtual Spectator, the software first used to display the on-screen graphics for the America’s Cup. Virtual
Spectator has now been developed into its own brand and is still used during the America’s Cup and for other sporting
events worldwide.
Damian Swaffield says Terabyte will continue to push the boundaries of digital and look forward to the ongoing journey
with their customers.
“Looking back on our history, it’s incredible to see how we’ve changed as a business and how far we’ve come from the
CD-ROM days, but quality endures, and we can’t wait to see what another 30 years of digital brings!”
For more on Terabyte’s 30 Years of Digital, head to https://www.terabyte.co.nz/30-years-of-digital