United Nations General Assembly has declared 20 May as World Bee DayRaises awareness of the essential role bees and other pollinators play in keeping people and the planet healthy, and the
many challenges they currently faceRolls-Royce Apiary comprises around a quarter of a million English Honey Bees in six specially-built hives
Rolls-Royce Motor Cars will join conservationists, naturalists, growers and apiculturists around the globe in observing
World Bee Day on 20 May 2020.
World Bee Day aims to strengthen measures to protect bees, which are vital pollinators for almost 90% of the world’s
wild flowering plant species and more than 75% of global food crops. Despite their importance in supporting food
security and biodiversity, bees are under significant threat worldwide from intensive and monocultural farming
practices, land-use change and habitat loss, pesticides and rising temperatures linked to climate change.
Rolls-Royce Motor Cars is actively involved in helping to safeguard these essential, remarkable and highly vulnerable
creatures. In 2017, the company established an Apiary at the Home of Rolls-Royce in Goodwood, West Sussex.
The Apiary is home to around 250,000 English Honey Bees, which reside in six traditional English-crafted wooden
beehives. As well as foraging on the 42-acre Rolls-Royce site, with its half-a-million trees, shrubs and wildflowers,
together with eight acres of sedum plants growing on the manufactory’s ‘living roof’, the bees roam over the surrounding
12,000-acre Goodwood Estate, at the heart of the South Downs National Park. Each year, ‘The Rolls-Royce of Honey’ is
meticulously handprocessed by local specialists and served to guests of the marque, including customers commissioning
their motor cars in the company’s Atelier suite.
The United Nations designated 20 May as World Bee Day to mark the birthday of Slovenian artist, designer and
apiculturist Anton Janša (1734-1773). Considered the father of modern beekeeping, Janša pioneered many methods still in
use today. In his seminal treatise A Full Guide to Beekeeping, published posthumously in 1775, he declared: “Amongst all
God's beings there are none so hard working and useful to man with so little attention needed for its keep as the bee.”
Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars, said, “As enthusiastic beekeepers
ourselves, we’re looking forward to supporting World Bee Day, and helping to raise awareness of the real, present
threats facing this fascinating and incredibly important species. We all depend on bees and other pollinators to produce
much of our food, and safeguard and enhance the biodiversity of the world around us.”
“The Apiary is a project dear to the hearts of everyone at Rolls-Royce. World Bee Day is a reminder that as well as
helping to conserve the UK’s bee population and benefiting our local farmers, growers and wildlife, we’re part of
something much bigger and of fundamental importance.”