Help is at hand for New Zealand’s more than 480,000 small businesses grappling with how to keep afloat during the
changing economic environment caused by the Covid-19 pandemic.
A newly established social enterprise, Weather the Storm NZ has been launched by business performance & change consultant Isis Farrelly, and marketing expert Cameron Macneil.
Their goal is simple - to help New Zealand’s sole-traders and small business owners take immediate action to mitigate
the economic downturn.
“These are uncertain and challenging times, so we’re providing advice, tools and resources, including our soon-to-be
released programme Getting Through™ - a step-by step, interactive programme you can complete from home to assess your
current position, then develop an action-oriented business and financial plan to get through.
We’ve called upon expert advisors across a number of professions to assist, including accounting, insurance, human
resources, legal, marketing and finance.”
The programme, which members complete online, offers practical tools and strategies focused on making an immediate
difference to a business’s cashflow and bottom line.
Co-founder Cameron Macneil says that when market conditions change for the worse, those who take swift action and adapt
don’t just make it through, but often prosper in the long run.
“But to come out the other side of the kind of market impacts that are ahead of us, small businesses need to have two
simple priorities: be resilient and maintain profit.
Macneil says the Government has come out with a great package of measures to support businesses in the short term, but
people shouldn’t rely on that continuing indefinitely.
“Small businesses need to take charge of their own destiny and despite what it may feel like right now, they actually
have a lot of control over how they weather this.
Often the hardest part for small businesses is knowing where to start and what can be done.
The resources provided by Weather the Storm and their Getting Through programme take a whole-of-business approach,
providing plain English, step-by-step strategies to reduce costs and improve profit margins using real-world examples.
In addition, members get the benefit of an entire panel expert advisors at a fraction of the price. For less than the
cost of a single hour with one, you gain access to advice and strategies from experts across the entire range of topics
covered in the programme, including cashflow management, staff engagement, lease negotiations, sales generation and many
more.
“Whatever the business, this programme will work, and it can be completed from the comfort of your home and at your own
pace.” he says.
Isis Farrelly, business performance and change management expert, says they had an early opportunity to test their
programme when a family member in Whakatane found her business in dire straits overnight after the Whakarei White Island
tragedy and then the emerging effects of Covid-19.
“By February her revenue was down almost 50% and she was on a path to insolvency. Within days of completing the
programme prototype, she had renegotiated her lease, reduced her operating costs, agreed improved payment terms with her
suppliers and restructured her team’s hours.
“These fairly straight-forward changes meant she could keep drawing a wage for herself and continue making her mortgage
payments. Simply put, they saved her business.”
Macneil and Farrelly say if there’s one piece of advice they can give small businesses, it’s this: act now and take
control. Getting Through™ is available to any sole trader or small business owner in New Zealand. People wanting to find
out more or access the free available resources should visit register.weatherthestorm.org.nz/gettingthrough