15 August 2019
Jamestrong responds to burgeoning infant formula market, opening new $15 million can facility in Auckland, NZ
International packaging manufacturer Jamestrong Packaging is set to capitalize on continued local and offshore demand
for New Zealand baby formula, opening a high care manufacturing facility in Auckland today that can produce 50 million
cans a year.
The plant has been custom designed and built with expansion in mind. At the appropriate time a second line can be
dropped into the state-of-the-art facility, effectively doubling that capacity.
The new plant comes just seventeen months after the company established a similar high care facility in Hornby,
Christchurch. Jamestrong also has a high care infant formula can manufacturing plant in Kyabram, Australia, which opened
Jamestrong ANZ Managing Director Alex Commins said: “The fact that we have opened three production facilities in just
over three years speaks volumes about the trajectory of New Zealand and Australia’s infant formula market and the demand
coming from international markets, in particular China.”
Mr Commins said stringent food safety and quality controls were integral to Jamestrong Packaging manufacturing regime,
and a key focus when commissioning a new high care facility that produces metal packaging intended for infant formula.
“Jamestrong Packaging is committed to supporting our clients with innovative, hygienic and, most importantly, safe
packaging. We are grateful for the trust they place in us, which rests in a huge way on having market-leading high care
facilities and world class productivity output such as the one we are opening today in Wiri, Auckland. The infant
formula market is an industry where safety is everything, and failure right through the supply chain, is simply not an
Mr Commins added that appetite for locally produced Infant formula from green and safe provenance was “fundamental to
underlying demand”, with the Chinese infant formula market mooted to be worth in the order of $32 billion per annum.