INDEPENDENT NEWS

Plexure signs deal with US fast-food chain White Castle

Published: Mon 22 Jul 2019 09:06 AM
Plexure Group (NZX: PLX) has today signed a deal with United States’ fast-food burger chain White Castle, adding to the momentum reflected in its recently-announced FY19 annual result.
Often hailed as America’s first fast-food chain, White Castle boasts almost 400 restaurants located across 13 states. Under the terms of agreement, Plexure will provide mobile engagement and loyalty capability through its intelligent marketing platform, helping White Castle strengthen its position in the US.
This new customer win is evidence of Plexure delivering on its strategy to on-board new partners and grow its US-based operation.
Chief Executive Craig Herbison says the new partnership is a clear validation of the Company’s hard work, refreshed focus and strengthened proposition.
“Plexure is delighted to partner with White Castle as a significant US customer and looks forward to powering its marketing efforts. This collaboration is testament to our continued drive to deliver a suite of world-class products and enhanced levels of customer engagement,” says Mr Herbison.
“We’re committed to helping White Castle activate mobile as a critical digital channel to its customers, to grow their value whilst enhancing the overall customer experience,” he adds.
The White Castle deal will add to Plexure’s strong revenue and user growth. For the full year ended 31 March 2019, Plexure’s revenue grew 44 percent to NZD$16.9m, and it now has more than 128 million users globally on its platform.

Next in Business, Science, and Tech

Porirua most expensive region to rent, according to Trade Me
By: RNZ
Nearly 1,000 More Big Businesses Now Than Two Decades Ago – Media Release
By: Statistics New Zealand
NZ Small Business Recovery Continues In September
By: Xero
Housing boom could get worse, economist warns
By: RNZ
Westpac NZ Sets Out Plan To Go Cheque-free
By: Westpac
Major New Zealand Upgrade Programme Projects Go To Tender
By: NZTA
Reserve Bank Seeks To Preserve Benefits Of Cash
By: Reserve Bank
Malicious Computer Virus Targeting New Zealanders
By: CERT NZ
Businessman Eric Watson sentenced to a four-month jail term
By: RNZ
OECD Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020
By: OECD
Spark Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities
By: Spark
Monthly Migration Remains Low
By: Statistics New Zealand
Porirua; New Zealand’s Most Expensive District To Rent
By: Trademe
PEST Analysis Of NZ Property Market Making Headway In COVID-19 Storm
By: Kalkine
Sharemarket Bounce And Buoyant Auckland Housing Market Reflected In ASB Investor Confidence Survey
By: ASB Bank
View as: DESKTOP | MOBILE © Scoop Media