INDEPENDENT NEWS

Plexure signs deal with US fast-food chain White Castle

Published: Mon 22 Jul 2019 09:06 AM
Plexure Group (NZX: PLX) has today signed a deal with United States’ fast-food burger chain White Castle, adding to the momentum reflected in its recently-announced FY19 annual result.
Often hailed as America’s first fast-food chain, White Castle boasts almost 400 restaurants located across 13 states. Under the terms of agreement, Plexure will provide mobile engagement and loyalty capability through its intelligent marketing platform, helping White Castle strengthen its position in the US.
This new customer win is evidence of Plexure delivering on its strategy to on-board new partners and grow its US-based operation.
Chief Executive Craig Herbison says the new partnership is a clear validation of the Company’s hard work, refreshed focus and strengthened proposition.
“Plexure is delighted to partner with White Castle as a significant US customer and looks forward to powering its marketing efforts. This collaboration is testament to our continued drive to deliver a suite of world-class products and enhanced levels of customer engagement,” says Mr Herbison.
“We’re committed to helping White Castle activate mobile as a critical digital channel to its customers, to grow their value whilst enhancing the overall customer experience,” he adds.
The White Castle deal will add to Plexure’s strong revenue and user growth. For the full year ended 31 March 2019, Plexure’s revenue grew 44 percent to NZD$16.9m, and it now has more than 128 million users globally on its platform.

Next in Business, Science, and Tech

Scientists Say Methane Emitted By Humans ‘vastly Underestimated’
By: NIWA
Record Dry Spells And Effects On Forests – Expert Reaction
By: Science Media Centre
Official Cash Rate Remains At 1.0 Percent
By: The Reserve Bank of New Zealand
Novel coronavirus detected in China –Expert Reaction
By: Science Media Centre
Flooding could release toxic gas – Expert Reaction
By: Science Media Centre
Damning New Report Says Every Nation Undermining Children
By: Common Dreams - Andrea Germanos
‘And Then - Nothing. Silence’: The Deadly Facade Of ‘Democracy’
By: MediaLens
Concentration Of CO2 Hits 416 Ppm - highest EVER daily average, but it still wont be breaking news
By: Common Dreams - Jessica Corbett
23 Former Diplomats Urge Global Leaders To Adopt Paris-Style Agreement To Protect Biodiversity
By: Common Dreams - Jessica Corbett
Greenpeace Campaigner Of 22 Years Announces Bid To Stand For Parliament
By: Steve Abel
Kiwi youth feeling the heat
By: Business NZ
How NZ would fare during a world catastrophe
By: RNZ
Antarctic continent posts record temperature
By: United Nations
Climate action ‘both a priority and a driver of the decade
By: United Nations
Public surveyed on state of the environment
By: Lincoln University
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media