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L’Occitane launches "digitalised vending machine" campaign

Published: Fri 24 May 2019 01:50 PM
L’Occitane launches campaign with first of its kind, digitalised vending machine
PRIZM Digital NZ recently launched an innovative Mother’s Day campaign for Herbae par L’Occitane using a digitalised vending machine as the main redemption channel.
This is the first digitalised vending machine of its kind to be used in New Zealand and used new technology to reach consumers in innovative ways
The campaign shared joy with consumers at Albany Mall by gifting randomised L’Occtaine samples and gifts to shoppers via Facebook Messenger chatbot.
PRIZM Digital NZ incorporated Facebook Messenger Chatbot into its Mother’s Day campaign to increase customer engagement. Customers engaged through Facebook Chatbot and were asked a few simple questions on L’Occitane and skincare in general; they then received a unique QR code that could be used to redeem a L’Occitane sample or gift from the digitalised vending machine.
Tony Chang, Director PRIZM Digital NZ says; “The campaign was a huge success, consumers loved the surprise and delight element along with our innovative technology. L’Occitane were thrilled with the outcome”.
PRIZM Group consists of over 200 employees across five global offices including Hong Kong, China, Canada and New Zealand. They have built a substantial track record of delivering effective solutions to excel in the digital world and are only just getting started in New Zealand. PRIZM Group also own DataTech which specialise in utilising data to create Artificial Intelligence augmented digital products and services to amplify their clients’ business potential.
ENDS

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