Elevated work platform and height access business for sale raises interest from buyers
Mobile platform and height access equipment rental company HB Platform Hire in Hawke’s Bay has been placed on the market
A machinery equipment hire firm specialising in mobile platform and height access equipment rentals in Hawke’s Bay has
been placed on the market for sale.
Locally-owned HB Platform Hire was established in 2004 and has a record of making healthy revenue surpluses – with net
profit growing by 39.8 percent over the past two full financial years.
HB Platform Hire’s catalogue of height access equipment includes rough terrain four-wheel drive scissor lifts ranging in
reach from eight to 12 metres, battery-powered scissor lifts ranging in reach from six to 12 metres, and self-propelled
Z-booms capable of reaching heights of between 12 – 18-metres. The company’s range of machinery includes both diesel and
battery-powered platform hoists.
The business operates from two Hastings premises – a 2,259 square metre yard at 304 Jervois Street with 330 square
metres of equipment storage warehousing and adjacent administration offices , and a 1,089 square metre site at 207
Hastings Street North with 170 square metres of equipment storage warehousing and adjacent workshop.
The business employs four full time staff – consisting of an office manager, a qualified service technician, and two
operational personnel responsible for the delivery and collection of equipment, and day-to-day machinery maintenance.
Three of those staff have been with the company since it began trading.
Now with its owner looking to retire, the HB Platform Hire business has been placed on the market for sale by
expressions of interest through Bayleys Napier, with offers closing at 2pm on February 22.
Bayleys Napier salesperson Rodger Howie said some $1.9 million of modern plant and equipment was included with the HB
Platform Hire business offering, as well as a substantial database of commercial clients throughout greater Hawke’s Bay,
a full complement of administrative and operations staff, and all back-office IT collateral and systems.
“The HB Platform Hire business has a diverse customer base in the commercial construction sector – ranging from
electricians, engineers, construction and maintenance industries, through to cool store, warehousing and manufacturing,
decorators, and fruit growers,” Mr Howie said.
“Changes to the construction and building workplace environment over the past decade have benefitted the business
greatly. While large construction firms would previously have purchased mobile elevated work platform machinery in years
gone by, the costs of meeting increasing compliance and health and safety regulations around usage and maintenance of
equipment mean that many companies are now opting to hire out their work platform machinery instead.
“As a specialist in mobile platform and height access equipment hireage, HB Platform Hire has also benefitted from
Hawke’s Bay’s healthy commercial and industrial property building boom over the past five to six years.”
As a safety-focused business, operators of HB Platform Hire equipment must have current elevated work platform (EWP)
certification. Mr Howie said that in recent years HB Platform Hire had invested heavily in updating plant and machinery
to keep up with growing demand.
“In addition to selling the machinery hireage business, the vendors will also consider any subsequent offers to purchase
the two freehold properties from which HB Platform Hire operates. However, they will only consider offers to purchase
the land and buildings in conjunction with the business,” he said.
Mr Howie said that to grow revenues to a new level, any new owner of the HB Platform Hire business could look at
expanding the equipment hire range to include the likes of scaffolding, power generation, earth-moving and digging
machinery, or trailer hire for example.
“The opportunity exists to build on HB Platform Hire’s exemplary reputation throughout Hawke’s Bay as a supplier of
quality industrial equipment backed by knowledgeable technical staff,” he said.
“Alternatively, any new owner could look at adding on a ‘man-power’ labour hire aspect to the business – where clients
could not only hire the right machinery for their height access requirements, but could also utilise the knowledge of HB
Platform Hire’s experienced operators to deliver a truly ‘one stop shop’ solution.”
Trading accounts show HB Platform Hire’s sales have increased by 50 percent over the past three full years of trading –
clocking in at $1.2 million on the year to March 31, 2018.
“The company trades as ‘lean’ – there are no flashy showrooms or company vehicles, so overheads are kept at minimum.
Consequently, this allows the company to charge out its equipment and machine hire at extremely competitive rates,” Mr