Dior Senior Vice President of Travel Retail, Olivier Dubos, and The Loop Duty Free New Zealand, General Manager, Tom
Byrne officially open the new Dior display
TRAVELLERS CAN NOW ENJOY FULL DIOR BRAND EXPERIENCE
Dior have enhanced their brand presence in the New Zealand travel retail landscape, unveiling their newest and biggest
brand installation yet at The Loop Duty Free departures store, at Auckland International Airport.
The innovative retail design offers travellers greater visibility across all of the parfums in the Christian Dior range,
as well as an enhanced make up offering; featuring an extensive Lip Studio and full make up workstation where customers
can be seated for an indulgent beauty make over. Skincare has also been given a dedicated space by way of a stylish
Dior, Senior Vice President of Travel Retail, Olivier Dubos, was on board to officially open the new installation late
last week alongside The Loop Duty Free, New Zealand, General Manager, Tom Byrne.
Tom Byrne, General Manager, the Loop Duty Free, New Zealand says; “We are thrilled to have cut the ribbon on Dior’s
latest display. There is an increasing demand to provide our duty-free customers with more than just products on
shelves, but to create a full brand experience. Dior’s newest installation offers a modern shopping experience and is a
great showcase of all the amazing products that the brand has on offer.”
The counter installation follows a major two-part refurbishment of The Loop Duty Free New Zealand’s departures store
which has seen top luxury brands take advantage of increased space.
Dior is available at Auckland International Airport, exclusively through The Loop Duty Free.