Social Licence And NZ Aquaculture
Research from the Sustainable Seas National Science Challenge has found that personal relationships go a long way
towards aquaculture companies gaining/maintaining community acceptance and social licence to operate.
Interviews with aquaculture, fishing and enviro community groups have revealed that social licence to operate (SLO) is
easily lost – or absent – if a company’s relationship is purely transactional; ie if links with the local community are
solely business-related.
“Relational relationships, where one or more employees have personal as well as professional relationships with
community, go a very long way to gaining and maintaining SLO,” said Peter Edwards, a co-author of the paper and a
Political Scientist at Scion. “In other words, these employees are part of community life.”
Small vs large
Smaller companies are more likely to have relational relationships as by their nature they have a strong local presence
in 1–2 communities.
“Large corporates are less likely to have relational relationships because when companies expand they tend to centralise
and streamline. Community-based roles drop away because the benefits are intangible… until they’re gone.”
However, larger companies can develop relational relationships by investing in someone locally to build genuine ties
with the community – a local champion.
“It’s important that this person is, or becomes, integrated into the community, they can’t be helicoptered in as and
when needed. Without someone invested in both the company and the community, local residents don’t know who to turn to
if they have questions, concerns or problems.”
Having a champion means that communities have a local person to go to, rather than an impersonal 0800 number or generic
email address.
Capacity for action
These local champion roles need to have some decision-making capability to be able to effect change – or satisfactorily
explain why change isn’t possible – to ensure that people feel their concern has been heard and validated.
Beyond aquaculture
These findings can be applied across other primary sectors, such as agriculture, horticulture and forestry.
“Essentially, if a company wants to set up operation in a new community or make changes to an existing operation, then
talking to the community at the beginning and bringing them along on the journey can make a huge difference to how
successful the venture is.”
Paper reference
Baines J, Edwards P, 2018. The role of relationships in achieving and maintaining a social licence in the New Zealand aquaculture sector. Aquaculture 485:140–146 *Free online access until 17 Jan 2018*
ENDS