The AstinoTM: New Zealand’s newest sheep breed moves wool up the value chain
Developed by wool innovation specialists Lanaco, The Astino is bred specifically for the company’s premium, wool-based
healthcare products – offering farmers the opportunity for better wool returns.
Breeder Andy Ramsden says Astino represents a positive step-change in the industry.
“It’s increasingly clear that supplying generic wool on the open market is not sustainable. The way forward for farmers
is twofold – transitioning to innovative new breeds that are branded and controlled and forming partnerships with
manufacturers like Lanaco, who have the global reach and marketing capability to earn a premium”.
Coinciding with the launch of the trademarked breed is the opening of Lanaco’s new Auckland facility, an end-to-end
research, product development and manufacturing hub.
The facility, which also houses Lanaco’s partner Healthy Breath Ltd, is a long-term investment that gives the company
control of the entire supply chain – from woolshed to shop window.
Lanaco CEO Nick Davenport says the breeding programme, manufacturing facility and partnership are critical to producing
a premium product and capturing value in the supply chain.
“The road to high-value starts with on-farm breeding innovations developed for specific high-end products. At our
Auckland facility, we maintain control of the integrity of the product and through partnerships we gain access to
markets where our wool makes an immediate, positive impact on customer health.”
“This is what moving up the wool value chain looks like” says Davenport.
The Astino breed was developed specifically for products like Lanaco’s signature HelixTM Filter, the key component in
products like Healthy Breath Ltd’s MEO Mask, an anti-pollution facemask recently launched in several Asian markets.
The breeding objectives of Astino include a wool with unique filtration benefits, a target lambing rate of two per
season and market-leading carcass characteristics.
Ramsden, founder of the Headwaters breeding group and developer of the Highlander breed, encourages South Island farmers
to consider the Astino.
“The future for farmers is up the value chain. Better returns are a result of aligning breeding and business decisions
with the end-product in mind. That means transitioning to a premium, trademarked breed and partnering with a
manufacturer that can build a value proposition around the raw material and take the final product direct to high-end
consumers the world over.”
“Farmers are critical to the industry and produce arguably the world’s finest meat and fibre. They deserve a fair share
of the value-added pie.”
(formerly Texus Fibre) is a New Zealand company that specialises in fibre innovation and developing functional
materials derived from natural wool. Founded by material applications scientist and CEO Nick Davenport, Lanaco operates
world-class research and development and production facilities, and has established a technology platform to meet the
needs of multiple markets. Its latest innovation is HELIX™ Filter Technology, the world's most breathable,
multi-functional air filter media for respiratory protection devices.